9798337331416 - Navigating Simulations in Marketing for Strategic Success (7 resultados)

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Condición: new. Hardcover. In a competitive marketplace, marketers must make quick, informed decisions that impact business outcomes. Simulations have become essential tools for developing these strategic skills, offering realistic, controlled environments to test theories, analyze consumer behavior, and evaluate campaign outcomes. By engaging in simulated scenarios, individuals can gain practical experience, improve their decision-making abilities, and better understand market dynamics. This approach equips marketers with the insight needed to create effective strategies and adapt to changing markets. Navigating Simulations in Marketing for Strategic Success explores how simulations allow businesses to experiment with different scenarios, test hypotheses, and better predict market behavior. It delves into both the theoretical and practical aspects of marketing simulations, providing systematic instructions and actionable frameworks to navigate the complexities of real-world marketing environments. This book covers topics such as machine learning, purchase decisions, and automation, and is a useful resource for marketers, computer engineers, business owners, academicians, researchers, and scientists. "This book aims to aims to bridge the gap between theoretical knowledge and hands-on implementation, providing both academic and practical insights"-- Provided by publisher. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Hardcover. Condición: new. Hardcover. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Hardcover. Condición: new. Hardcover. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Buch. Condición: Neu. Navigating Simulations in Marketing for Strategic Success | Andreas Masouras (u. a.) | Buch | Englisch | 2025 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798337331416 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In a competitive marketplace, marketers must make quick, informed decisions that impact business outcomes. Simulations have become essential tools for developing these strategic skills, offering realistic, controlled environments to test theories, analyze consumer behavior, and evaluate campaign outcomes. By engaging in simulated scenarios, individuals can gain practical experience, improve their decision-making abilities, and better understand market dynamics. This approach equips marketers with the insight needed to create effective strategies and adapt to changing markets. Navigating Simulations in Marketing for Strategic Success explores how simulations allow businesses to experiment with different scenarios, test hypotheses, and better predict market behavior. It delves into both the theoretical and practical aspects of marketing simulations, providing systematic instructions and actionable frameworks to navigate the complexities of real-world marketing environments. This book covers topics such as machine learning, purchase decisions, and automation, and is a useful resource for marketers, computer engineers, business owners, academicians, researchers, and scientists.