Isbn: 9798174925199 - main street digital: the best-practice guide for becoming highly recommended, online, as the local expert (2 resultados)

Taschenbuch. Condición: Neu. Neuware - You're the best at what you do. So why does the competitor down the street - the one with mediocre everything - show up first on Google It's not a mystery. It's a system. And it's learnable.Main Street Digital is the plain-English guide to local search for people who run real businesses - plumbers, dentists, restaurateurs, shopkeepers - and don't have time to become marketers. No jargon without explanation. No hacks that vanish with Google's next update. No promises nobody can keep.Google decides which business a searching customer sees first using three factors: relevance, proximity, and prominence. You can't change proximity - but this book teaches you exactly how to win the other two, step by step: - Your front door on Google. Claim, verify, and complete your Google Business Profile - the single most important asset in local search - and keep it alive with a routine that takes minutes, not hours.- A website that answers real questions. Build service and location pages around the exact phrases your customers search and the questions they actually ask you across the counter.- Honest reviews, earned the right way. A simple ask-every-customer system - plus the platform rules that protect your profile from the well-meaning tactics that get reviews removed.- Listings that don't lie. Find and fix the inconsistent business information scattered across the web that quietly confuses customers and search engines alike.- Community endorsements. Earn local links the way a good neighbor would - sponsorships, partnerships, and genuine involvement, not spam.- Fifteen minutes a month. A measurement habit and one-page report that tell you precisely what's working - so no one ever has to take a marketing vendor's word for it.This book won't promise you the #1 spot on Google. No one can. What it promises is better: a complete, honest system - with checklists, templates, and industry playbooks for trades, restaurants, professional services, retail, and salons - that makes you the obvious choice for the customers already looking for you.Who this book is for: Small business owners who are experts at their trade, not at marketing - and want a plan they can execute themselves.- In-house marketing managers who need a structured, current system for local search instead of generic SEO advice.- Agency beginners who want the fundamentals in the right order, so they can build campaigns that work.Your next customer is searching right now. Make sure they find you.…

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