9787568538244 - advertising theory and practice (3rd edition micro-course edition new century general higher education marketing course planning textbook)(chinese edition) de guo guo qing , guo long jian , dai yong bian (1 resultados)
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Librería: liu xing, Nanjing, JS, Chinaliu xing
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Envío por EUR 15,81Se envía de China a Estados Unidos de AmericaCantidad disponible: 3 disponibles
paperback. Condición: New. Paperback.Pub Date:2022-08 Pages:269 Language:Chinese Publisher:Dalian University of Technology Press This textbook systematically introduces the theoretical and practical issues of modern advertising from the perspective of marketing. considering the role. status and function of advertising in marketi…ng. This textbook mainly highlights the following aspects: Marketing perspective. There are usually three research perspectives for advertising: communication perspective. design perspective and.
