ISBN: 9787568538244 - advertising theory and practice (3rd edition micro-course edition new century general higher education marketing course planning textbook)(chinese edition) (1 resultados)

paperback. Condición: New. Paperback.Pub Date:2022-08 Pages:269 Language:Chinese Publisher:Dalian University of Technology Press This textbook systematically introduces the theoretical and practical issues of modern advertising from the perspective of marketing. considering the role. status and function of advertising in marketing. This textbook mainly highlights the following aspects: Marketing perspective. There are usually three research perspectives for advertising: communication perspective. design perspective and.…