Language:Chinese.paperback.Pub Date:2022-08.publisher:Dalian University of Technology Press.description:Paperback.Pub Date:2022-08 Pages:269 Language:Chinese Publisher:Dalian University of Technology Press This textbook systematically introduces the theoretical and practical issues of modern advertising from the perspective of marketing. considering th
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Destinos, gastos y plazos de envíoLibrería: liu xing, Nanjing, JS, China
paperback. Condición: New. Paperback.Pub Date:2022-08 Pages:269 Language:Chinese Publisher:Dalian University of Technology Press This textbook systematically introduces the theoretical and practical issues of modern advertising from the perspective of marketing. considering the role. status and function of advertising in marketing. This textbook mainly highlights the following aspects: Marketing perspective. There are usually three research perspectives for advertising: communication perspective. design perspective and. Nº de ref. del artículo: DQ046479
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