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Advertising Theory and Practice (3rd Edition Micro-Course Edition New Century General Higher Education Marketing Course Planning Textbook)(Chinese Edition) - Tapa blanda

 
9787568538244: Advertising Theory and Practice (3rd Edition Micro-Course Edition New Century General Higher Education Marketing Course Planning Textbook)(Chinese Edition)

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Language:Chinese.paperback.Pub Date:2022-08.publisher:Dalian University of Technology Press.description:Paperback.Pub Date:2022-08 Pages:269 Language:Chinese Publisher:Dalian University of Technology Press This textbook systematically introduces the theoretical and practical issues of modern advertising from the perspective of marketing. considering th

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GUO GUO QING . GUO LONG JIAN . DAI YONG BIAN
ISBN 10: 7568538249 ISBN 13: 9787568538244
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Librería: liu xing, Nanjing, JS, China

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paperback. Condición: New. Paperback.Pub Date:2022-08 Pages:269 Language:Chinese Publisher:Dalian University of Technology Press This textbook systematically introduces the theoretical and practical issues of modern advertising from the perspective of marketing. considering the role. status and function of advertising in marketing. This textbook mainly highlights the following aspects: Marketing perspective. There are usually three research perspectives for advertising: communication perspective. design perspective and. Nº de ref. del artículo: DQ046479

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