Isbn: 9787301271575 - 消费者行为学（第2版） (1 resultados)

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2017-12-01 Pages: 338 Publisher: Cambridge university press This book from the perspective of management and application. follow the consumer decision-making process and influence factors of consumer behavior to write this thread.This book is divided into six parts: the first part is introduction;The second part is the consumer buying behavior and decision making process;The third part is the consumer psychological activity..…