9787301271575 - 消费者行为学(第2版) (1 resultados)

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Librería: liu xing, Nanjing, JS, Chinaliu xing
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EUR 76,00
Envío por EUR 15,44Se envía de China a Estados Unidos de AmericaCantidad disponible: 5 disponibles
paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2017-12-01 Pages: 338 Publisher: Cambridge university press This book from the perspective of management and application. follow the consumer decision-making process and influence factors of consumer behavior to write this thread.This book is divided into six parts…: the first part is introduction;The second part is the consumer buying behavior and decision making process;The third part is the consumer psychological activity..