消费者行为学（第2版） - Tapa blanda

Consumer behavior (version 2)(Chinese Edition)

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2017-12-01 Pages: 338 Publisher: Cambridge university press This book from the perspective of management and application. follow the consumer decision-making process and influence factors of consumer behavior to write this thread.This book is divided into six parts: the first part is introduction;The second part is the consumer buying behavior and decision making process;The third part is the consumer psychological activity;. Nº de ref. del artículo: NI030528

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