ISBN: 9787300296906 - advertising: principles and practice (11th edition)(chinese edition) (1 resultados)

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  • Idioma: Inglés

    Editorial: China Renmin University Press, 2021

    7300296904 / 9787300296906

    • Tapa blanda

    Librería: liu xing, Nanjing, JS, Chinaliu xing

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    Condición: Nuevo

    EUR 104,86

    Envío por EUR 16,02 
    Se envía de China a Estados Unidos de America

    Cantidad disponible: 1 disponible

    paperback. Condición: New. Paperback. Pub Date: 2021-11-01 Pages: 416 Language: Chinese Publisher: Renmin University of China Press Advertising: Principles and Practice has been devoted to answering how advertising works since its first edition in 1989. The 11th edition is the result of a collaboration between communication advertising scholars and marketing scholars. The book focuses on branding and integrated marketing communication. broadly interprets advertising as marketing communication or brand communication. co.…