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Advertising: Principles and Practice (11th Edition)(Chinese Edition)
Publicado por
China Renmin University Press, 2021
ISBN 10: 7300296904
ISBN 13: 9787300296906
Nuevo
paperback
Librería: liu xing, Nanjing, JS, China
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: New. Paperback. Pub Date: 2021-11-01 Pages: 416 Language: Chinese Publisher: Renmin University of China Press Advertising: Principles and Practice has been devoted to answering how advertising works since its first edition in 1989. The 11th edition is the result of a collaboration between communication advertising scholars and marketing scholars. The book focuses on branding and integrated marketing communication. broadly interprets advertising as marketing communication or brand communication. co. Nº de ref. del artículo: NX015247
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