ISBN: 9787300293264 - 消费者行为学 第12版 图书 (1 resultados)

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2021-06-01 Pages: 432 Publisher: Renmin University of China Press Since the early edition of 1978. this book has focused on strategic applications based on understanding consumer behavior.?Each chapter of the book starts with a practical case. discusses it based on new empirical data. and is accompanied by a marketing practice application guide.?The 12th edition is divided into 5 chapters. focusing on the impact of new technologies and network practices. .…