消费者行为学 第12版 图书 - Tapa blanda

Consumer Behavior (12th Edition) (Business Administration Classic Translation CollectionMarketing Series)(Chinese Edition)

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2021-06-01 Pages: 432 Publisher: Renmin University of China Press Since the early edition of 1978. this book has focused on strategic applications based on understanding consumer behavior.?Each chapter of the book starts with a practical case. discusses it based on new empirical data. and is accompanied by a marketing practice application guide.?The 12th edition is divided into 5 chapters. focusing on the impact of new technologies and network practices. . Nº de ref. del artículo: NV049447

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