Isbn: 9786630224160 - fashion retail in the digital age: augmented reality, virtual reality, influencer marketing, and consumer purchase decisions (4 resultados)

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 64 pp. Englisch.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book explores the fashion retail journey of the modern consumer in the digital age. It presents two research studies examining consumer purchase decisions and the digital fashion experience. The book further emphasizes the role of augmented reality (AR), virtual reality (VR), and influencer marketing in enhancing customer engagement and shaping purchase intentions. It concludes that influencers and immersive technologies help reduce consumer uncertainty and positively influence purchase decisions. Finally, it provides a foundation for future research on various aspects of digital fashion retailing.…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware 64 pp. Englisch.

Taschenbuch. Condición: Neu. Fashion Retail in the Digital Age | Augmented Reality, Virtual Reality, Influencer Marketing, and Consumer Purchase Decisions | Nudrat Moini Rahman (u. a.) | Taschenbuch | Englisch | 2026 | LAP LAMBERT Academic Publishing | EAN 9786630224160 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand.…