Isbn: 9786630058475 - a comprehensive study on quick commerce and its marketing strategies: quick commerce, marketing strategies (4 resultados)

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 84 pp. Englisch.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book examines quick commerce and its marketing strategies focusing on consumer preferences, operational challenges, and the effectiveness of promotional tactics. With a sample size of 100 respondents drawn from diverse demographic groups, primary data were collected through a structured questionnaire and analyzed using simple percentage analysis to assess patterns in awareness, usage frequency, satisfaction levels, and reasons for platform choice. The research explores Value propositionspeed, convenience, and curated assortment and evaluates how digital marketing, app UX, hyperlocal offers, and partnerships influence consumer decision-making. Findings highlight key drivers such as delivery time, product availability, pricing, and targeted promotions, while also identifying pain points like delivery inconsistencies and limited inventory for certain categories. Practical recommendations focus on refining segmentation-based campaigns, improving last-mile logistics, and leveraging localized promotions to boost retention. The study contributes to academic literature on emerging retail formats by providing actionable insights for practitioners aiming to optimize marketing mixes.…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware 84 pp. Englisch.

Taschenbuch. Condición: Neu. A Comprehensive Study on Quick Commerce and Its Marketing Strategies | Quick Commerce, Marketing Strategies | Jaya Bharathi (u. a.) | Taschenbuch | Englisch | 2026 | LAP LAMBERT Academic Publishing | EAN 9786630058475 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand. …