9786207998524 - MARKETING OF LIFE INSURANCE POLICIES IN RURAL AREAS de V., Manimegalai; P., Sathya Priya (8 resultados)

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Taschenbuch. Condición: Neu. MARKETING OF LIFE INSURANCE POLICIES IN RURAL AREAS | Manimegalai V. (u. a.) | Taschenbuch | Englisch | 2024 | LAP LAMBERT Academic Publishing | EAN 9786207998524 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.

paperback. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 216 pp. Englisch.

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The marketing of life insurance policies in rural areas of Erode District, Tamil Nadu, presents unique challenges and opportunities. This study aims to explore the strategies employed by insurance companies to penetrate these markets, understand the factors influencing the purchase decisions of rural consumers, and evaluate the effectiveness of various marketing approaches.The rural areas of Erode District are characterised by distinct socio-economic conditions, including lower income levels, limited financial literacy, and a strong reliance on agriculture. These factors significantly influence the acceptance and adoption of life insurance policies. This research identifies the key determinants that drive rural consumers to consider life insurance as a financial safety net and examines the role of trust, accessibility, and product customisation in this context.Through a combination of quantitative surveys and qualitative interviews with both consumers and insurance agents, the study provides insights into the most effective channels and communication strategies for reaching the rural population.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 216 pp. Englisch.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The marketing of life insurance policies in rural areas of Erode District, Tamil Nadu, presents unique challenges and opportunities. This study aims to explore the strategies employed by insurance companies to penetrate these markets, understand the factors influencing the purchase decisions of rural consumers, and evaluate the effectiveness of various marketing approaches.The rural areas of Erode District are characterised by distinct socio-economic conditions, including lower income levels, limited financial literacy, and a strong reliance on agriculture. These factors significantly influence the acceptance and adoption of life insurance policies. This research identifies the key determinants that drive rural consumers to consider life insurance as a financial safety net and examines the role of trust, accessibility, and product customisation in this context.Through a combination of quantitative surveys and qualitative interviews with both consumers and insurance agents, the study provides insights into the most effective channels and communication strategies for reaching the rural population.