9786206915225 - Brand UX: The influence of the brand on the user experience in e-commerce de Guimarães Estácio, Thiago (5 resultados)

Condición: New.

Taschenbuch. Condición: Neu. Brand UX | The influence of the brand on the user experience in e-commerce | Thiago Guimarães Estácio | Taschenbuch | Englisch | 2023 | Our Knowledge Publishing | EAN 9786206915225 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 64 pp. Englisch.

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The user experience in digital artefacts has been emphasised by professionals in the field and by companies as a factor that adds value to brands, especially in the context of e-commerce. Brands and their attributes, in turn, are determining factors from the outset of this experience. This study sought to verify how this relationship takes place from the point of view of 30 users by analysing the content of semi-structured interviews. The results suggest how some factors influence the user experience in e-commerce and how the relationship between brand and UX is a two-way street and comprehensive. Based on these results, suggestions are given for consideration in e-commerce experience design.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 64 pp. Englisch.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The user experience in digital artefacts has been emphasised by professionals in the field and by companies as a factor that adds value to brands, especially in the context of e-commerce. Brands and their attributes, in turn, are determining factors from the outset of this experience. This study sought to verify how this relationship takes place from the point of view of 30 users by analysing the content of semi-structured interviews. The results suggest how some factors influence the user experience in e-commerce and how the relationship between brand and UX is a two-way street and comprehensive. Based on these results, suggestions are given for consideration in e-commerce experience design.