Isbn: 9786205511176 - the trending social media usage, ewom and user-created content: on creating purchase intention via digital platforms (5 resultados)

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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Technology has brought numerous changes in people's lives. From 20th century technology changes and advancement began. Founders, developers, engineers and scientists work for advancement in utilization of modern technology. As a result, the internet was established. The internet source has grown in popularity over a time. The web generation has been developed rapidly. There is a paradigm shift on the mode of purchase products and services among people due to disruption in technology, especially during the outbreak of COVID-19. As the technology is advanced social media users are becoming more aware about the products and services. The online users find a way to read the various user generated content posted by prior purchaser and marketers along with electronic word of mouth reference from family, friends and community groups. The study throws light on the importance of social media platforms for the promotion of various brands to the consumers and their influence on the purchase intention of consumers. 120 pp. Englisch.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Sulthana Dr. A. NavithaDr. A. Navitha Sulthana is an Assistant Professor in Prince Shri Venkateshwara Arts & Science College. She was awarded Ph.D. degree from Vels Institute of Science, Technology & Advanced Studies.Dr. S. Vasantha .…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Technology has brought numerous changes in people's lives. From 20th century technology changes and advancement began. Founders, developers, engineers and scientists work for advancement in utilization of modern technology. As a result, the internet was established. The internet source has grown in popularity over a time. The web generation has been developed rapidly. There is a paradigm shift on the mode of purchase products and services among people due to disruption in technology, especially during the outbreak of COVID-19. As the technology is advanced social media users are becoming more aware about the products and services. The online users find a way to read the various user generated content posted by prior purchaser and marketers along with electronic word of mouth reference from family, friends and community groups. The study throws light on the importance of social media platforms for the promotion of various brands to the consumers and their influence on the purchase intention of consumers.…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Technology has brought numerous changes in people¿s lives. From 20th century technology changes and advancement began. Founders, developers, engineers and scientists work for advancement in utilization of modern technology. As a result, the internet was established. The internet source has grown in popularity over a time. The web generation has been developed rapidly. There is a paradigm shift on the mode of purchase products and services among people due to disruption in technology, especially during the outbreak of COVID-19. As the technology is advanced social media users are becoming more aware about the products and services. The online users find a way to read the various user generated content posted by prior purchaser and marketers along with electronic word of mouth reference from family, friends and community groups. The study throws light on the importance of social media platforms for the promotion of various brands to the consumers and their influence on the purchase intention of consumers.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 120 pp. Englisch.…