9786138264699 - perceived value and online purchase intention: the role of risks: a framework for understanding online consumer decision making de jocelyne chrystelle, nga mbang (4 resultados)
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Librería: preigu, Osnabrück, Alemaniapreigu
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Taschenbuch. Condición: Neu. Perceived Value and Online Purchase Intention: The Role of Risks | A Framework for Understanding Online Consumer Decision Making | Nga Mbang Jocelyne Chrystelle | Taschenbuch | Englisch | 2025 | GlobeEdit | EAN 9786138264699 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas G…atve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 64 pp. Englisch.
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Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000
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Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The aim of this paper is to analyse the moderator role of risk in the relationship between perceived value and online purchase intention. The multidimensional and polysemy aspect of the aforementioned concepts have been a debate issue i…n literature for the past years. According to certain authors, Perceived value can be defined as the overall consumer evaluation of the benefit offered by the online purchase of products or services based on what is received and what is given out in exchange. Moreover, perceived value here can be considered as an outcome of the overall consumers' assessment of both perceived benefits that will be receive and sacrifices that are linked to the online purchase. On the other side, most often considered in Marketing as a push factor in a real purchase of a consumer, purchase intention is defined as a subjective buying probability based on the degree of purchase act plan, and more over risk aversion, which is naturally uncertain, and can be perceived as negative, positive or neutral depending on the consumers' expectations or anticipations. There exist several dimensions of perceived risks, such as financial risk, privacy or security risk, psychological.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 64 pp. Englisch.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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