Isbn: 9783848436088 - a case study in customer perception: formulating a marketing strategy using the grounded theory research methodology (6 resultados)

Taschenbuch. Condición: Neu. A Case Study in Customer Perception | Formulating a Marketing Strategy using the Grounded Theory Research Methodology | Cassandra Olumese | Taschenbuch | 108 S. | Englisch | 2013 | LAP LAMBERT Academic Publishing | EAN 9783848436088 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Independent businesses in today s market are constantly pressured to offer consumers the same value for products at competitive prices, as the large affiliates do. However, these businesses lack the necessary resources and economies of scale needed to achieve this. There is then a struggle to retain customers and gain loyalty. Due to the declining customer base, it is therefore necessary for such independent businesses to have strategies in place, and such that are specific in nature to the situation happening in that business. This study is done using a case- study of one of such businesses, The Alpha garden centre. It utilised the grounded theory research method in order to find customers perception of the organization, in other to recommend an effective marketing strategy to further the growth of its business. It was discovered that paramount amongst the customers perception was the dissatisfaction due to inadequate plant level and stock variety. After an in-depth analysis, it was proposed that Alpha garden centre focus on providing the basic requirement for its current customers, in an effort to retain them. 108 pp. Englisch.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Independent businesses in today s market are constantly pressured to offer consumers the same value for products at competitive prices, as the large affiliates do. However, these businesses lack the necessary resources and economies of scale needed to achieve this. There is then a struggle to retain customers and gain loyalty. Due to the declining customer base, it is therefore necessary for such independent businesses to have strategies in place, and such that are specific in nature to the situation happening in that business. This study is done using a case- study of one of such businesses, The Alpha garden centre. It utilised the grounded theory research method in order to find customers perception of the organization, in other to recommend an effective marketing strategy to further the growth of its business. It was discovered that paramount amongst the customers perception was the dissatisfaction due to inadequate plant level and stock variety. After an in-depth analysis, it was proposed that Alpha garden centre focus on providing the basic requirement for its current customers, in an effort to retain them.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Olumese CassandraCassandra Olumese is a Nigerian who graduated from the University of Derby UK with a Masters in Marketing Management. Her experience since then spans the field of Marketing, Public Relations, Event Management and Con.…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Independent businesses in today's market are constantly pressured to offer consumers the same value for products at competitive prices, as the large affiliates do. However, these businesses lack the necessary resources and economies of scale needed to achieve this. There is then a struggle to retain customers and gain loyalty. Due to the declining customer base, it is therefore necessary for such independent businesses to have strategies in place, and such that are specific in nature to the situation happening in that business. This study is done using a case- study of one of such businesses, The Alpha garden centre. It utilised the grounded theory research method in order to find customers perception of the organization, in other to recommend an effective marketing strategy to further the growth of its business. It was discovered that paramount amongst the customers' perception was the 'dissatisfaction' due to inadequate plant level and stock variety. After an in-depth analysis, it was proposed that Alpha garden centre focus on providing the basic requirement for its current customers, in an effort to retain them.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 108 pp. Englisch.…