Isbn: 9783845471778 - cultural destinations' online communication and promotion: discovering official and unofficial online sources peculiarities of cultural destinations promotion (6 resultados)

Condición: New.

Taschenbuch. Condición: Neu. Cultural Destinations' Online Communication and Promotion | Discovering Official and Unofficial Online Sources Peculiarities of Cultural Destinations Promotion | Alessandro Inversini | Taschenbuch | 148 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783845471778 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

Paperback. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Destinations websites and particularly cultural destinations websites have their own communication strategies: they act as hubs with respect to destinations stakeholders (e.g. cultural attractions but also accommodations, associations, etc). The objective of this research is to study the peculiarity of this specific online communication domain. Results show that there are differences between cultural destinations and leisure destinations online communication, and that online information competitors (mostly unofficial websites) are spreading on the internet the same contents as destinations websites, but they are marketing the destination in an emotional way. 148 pp. Englisch.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Destinations websites and particularly cultural destinations websites have their own communication strategies: they act as hubs with respect to destinations stakeholders (e.g. cultural attractions but also accommodations, associations, etc). The objective of this research is to study the peculiarity of this specific online communication domain. Results show that there are differences between cultural destinations and leisure destinations online communication, and that online information competitors (mostly unofficial websites) are spreading on the internet the same contents as destinations websites, but they are marketing the destination in an emotional way.…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Destinations websites and particularly cultural destinations' websites have their own communication strategies: they act as hubs with respect to destinations' stakeholders (e.g. cultural attractions but also accommodations, associations, etc). The objective of this research is to study the peculiarity of this specific online communication domain. Results show that there are differences between cultural destinations' and leisure destinations' online communication, and that online information competitors (mostly unofficial websites) are spreading on the internet the same contents as destinations' websites, but they are marketing the destination in an emotional way.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 148 pp. Englisch.…