Isbn: 9783844328035 - lookers and bookers: a study of booking behavior and the consumer decision process within e-tourism (6 resultados)

Taschenbuch. Condición: Neu. Lookers and Bookers | A study of booking behavior and the consumer decision process within e-tourism | Alexander Svensson (u. a.) | Taschenbuch | 132 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783844328035 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

Paperback. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Travels belong to one of the most easily sold online products, and out of all the online trading from business to consumers it is the very most common kind of e-commerce. Consumers go online to access travel information for different reasons. Lookers are online visitors to travel sites, but when it comes to the actual booking they prefer to do it in a traditional way. Bookers, on the other hand, are those who not only browse/look for travel information on the Internet, they also make bookings online. Depending on how involved consumers are in a purchase, four different stages are passed through more or less thoroughly in the decision process. The purpose with this book is to examine and describe consumers' attitudes and perspectives regarding online travel booking and how it differs from online looking for travel information. Furthermore, how a strong brand name and how the complexity of the travel affects the consumer's booking behavior and the decision making process of high involvement travel services. 132 pp. Englisch.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Svensson AlexanderAlexander Svensson and Gabriel Frendberg wrote this book while finishing their degree of Master at Gothenburg School of Economics, Business and Law in Sweden. After an international academic career spanning three co.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Travels belong to one of the most easily sold online products, and out of all the online trading from business to consumers it is the very most common kind of e-commerce. Consumers go online to access travel information for different reasons. Lookers are online visitors to travel sites, but when it comes to the actual booking they prefer to do it in a traditional way. Bookers, on the other hand, are those who not only browse/look for travel information on the Internet, they also make bookings online. Depending on how involved consumers are in a purchase, four different stages are passed through more or less thoroughly in the decision process. The purpose with this book is to examine and describe consumers' attitudes and perspectives regarding online travel booking and how it differs from online looking for travel information. Furthermore, how a strong brand name and how the complexity of the travel affects the consumer's booking behavior and the decision making process of high involvement travel services.…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Travels belong to one of the most easily sold online products, and out of all the online trading from business to consumers it is the very most common kind of e-commerce. Consumers go online to access travel information for different reasons. Lookers are online visitors to travel sites, but when it comes to the actual booking they prefer to do it in a traditional way. Bookers, on the other hand, are those who not only browse/look for travel information on the Internet, they also make bookings online. Depending on how involved consumers are in a purchase, four different stages are passed through more or less thoroughly in the decision process. The purpose with this book is to examine and describe consumers'' attitudes and perspectives regarding online travel booking and how it differs from online looking for travel information. Furthermore, how a strong brand name and how the complexity of the travel affects the consumer''s booking behavior and the decision making process of high involvement travel services.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 132 pp. Englisch.…