9783844306828 - trust based adoption of innovative new products and npd process: the new product development process could be improved by incorporating the measures to build consumer trust de mukherjee, jaydeep (6 resultados)
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Librería: preigu, Osnabrück, Alemaniapreigu
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Taschenbuch. Condición: Neu. Trust Based Adoption of Innovative New Products and NPD Process | The New Product Development Process could be improved by incorporating the measures to build consumer trust | Jaydeep Mukherjee | Taschenbuch | 260 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783844306828 | Verantwort…liche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The objective of the research was to develop a framework of New Product Development Process (NPDP) for commercial organizations, which enhanced the probability of commercial success. The limitations of the existing NPDP frameworks s…temmed from the assumption that satisfaction of consumer needs would translate into demand for the product. Similarly, the assumptions of rational choice and information based decision making by consumers, did not hold. The literature in the area of psychology suggested that under condition of risk and uncertainty, the construct of trust became operational and might have applications in improving the rate of commercial success of NPDP frameworks. A trust based innovative new product adoption framework was developed and empirically tested. The results indicated that overall trust in the new product offer did explain the purchase intention of the consumers. The study also indicated that the overall trust was formed by the disposition to trust commercial communication, trust based on direct experiences and vicarious learning. Thus the challenge based NPDP framework was improved by incorporating the measures to build consumer trust. 260 pp. Englisch.
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Mukherjee JaydeepDr Jaydeep Mukherjee is an Associate Professor at Management Development Institute, Gurgaon, India. He blends academic insights and industry experience. His current research interest is… in the area of the Marketin.
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Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The objective of the research was to develop a framework of New Product Development Process (NPDP) for commercial organizations, which enhanced the probability of commercial success. The limitations of the existing NPDP frameworks stemm…ed from the assumption that satisfaction of consumer needs would translate into demand for the product. Similarly, the assumptions of rational choice and information based decision making by consumers, did not hold. The literature in the area of psychology suggested that under condition of risk and uncertainty, the construct of trust became operational and might have applications in improving the rate of commercial success of NPDP frameworks. A trust based innovative new product adoption framework was developed and empirically tested. The results indicated that overall trust in the new product offer did explain the purchase intention of the consumers. The study also indicated that the overall trust was formed by the disposition to trust commercial communication, trust based on direct experiences and vicarious learning. Thus the challenge based NPDP framework was improved by incorporating the measures to build consumer trust.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 260 pp. Englisch.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The objective of the research was to develop a framework of New Product Development Process (NPDP) for commercial organizations, which enhanced the probability of commercial success. The limitations of the existing NPDP frameworks stemme…d from the assumption that satisfaction of consumer needs would translate into demand for the product. Similarly, the assumptions of rational choice and information based decision making by consumers, did not hold. The literature in the area of psychology suggested that under condition of risk and uncertainty, the construct of trust became operational and might have applications in improving the rate of commercial success of NPDP frameworks. A trust based innovative new product adoption framework was developed and empirically tested. The results indicated that overall trust in the new product offer did explain the purchase intention of the consumers. The study also indicated that the overall trust was formed by the disposition to trust commercial communication, trust based on direct experiences and vicarious learning. Thus the challenge based NPDP framework was improved by incorporating the measures to build consumer trust.
