9783843385558 - Graphic Design and Marketing: The Existing Link: The Role of Graphic Design in Enhancing Effective Marketing: A Case Study of One Safari Lodge in Rift Valley Part o... (9 resultados)

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Taschenbuch. Condición: Neu. Graphic Design and Marketing: The Existing Link | The Role of Graphic Design in Enhancing Effective Marketing: A Case Study of One Safari Lodge in Rift Valley Part of Kenya | Tracy Jepkoech (u. a.) | Taschenbuch | 64 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783843385558 | Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, 66111 Saarbrücken, info[at]akademikerverlag[dot]de | Anbieter: preigu.

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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Graphic design is a creative process which can be instrumental in enhancing effective marketing of services. It is applied to products of company identity like logos, colors, packaging and text. This study examined the role of graphic design in enhancing effective marketing of services in a selected safari lodge in Rift Valley in Kenya. The study employed the case study design settling on Soi Safari Lodge situated at the shores of Lake Baringo in the Great Rift Valley. This design was found appropriate as it allows a thorough, meticulous and systematic data collection on the research problem. It also gives a deep understanding of the issues. (Yin, 1994). Data were collected with the help of interview and questionnare methods and analysed using quantitative and qualitative approaches. The study revealed that graphic design application in corporate identity, packaging, advertising and photography had not been been adequately utilized in marketing of services. Key players in tourism industry, creative designers and students of sales and marketing are hoped to gain more insights drawn from the findings of this study. 64 pp. Englisch.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Jepkoech Tracy-- Jepkoech studied graphic design at the University of Nairobi. She is currently working as a creative designer at the Standard Media Group in Kenya. -- Wanjohi holds post graduate diplomas in education and project.

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Graphic design is a creative process which can be instrumental in enhancing effective marketing of services. It is applied to products of company identity like logos, colors, packaging and text. This study examined the role of graphic design in enhancing effective marketing of services in a selected safari lodge in Rift Valley in Kenya. The study employed the case study design settling on Soi Safari Lodge situated at the shores of Lake Baringo in the Great Rift Valley. This design was found appropriate as it allows a thorough, meticulous and systematic data collection on the research problem. It also gives a deep understanding of the issues. (Yin, 1994). Data were collected with the help of interview and questionnare methods and analysed using quantitative and qualitative approaches. The study revealed that graphic design application in corporate identity, packaging, advertising and photography had not been been adequately utilized in marketing of services. Key players in tourism industry, creative designers and students of sales and marketing are hoped to gain more insights drawn from the findings of this study.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 64 pp. Englisch.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Graphic design is a creative process which can be instrumental in enhancing effective marketing of services. It is applied to products of company identity like logos, colors, packaging and text. This study examined the role of graphic design in enhancing effective marketing of services in a selected safari lodge in Rift Valley in Kenya. The study employed the case study design settling on Soi Safari Lodge situated at the shores of Lake Baringo in the Great Rift Valley. This design was found appropriate as it allows a thorough, meticulous and systematic data collection on the research problem. It also gives a deep understanding of the issues. (Yin, 1994). Data were collected with the help of interview and questionnare methods and analysed using quantitative and qualitative approaches. The study revealed that graphic design application in corporate identity, packaging, advertising and photography had not been been adequately utilized in marketing of services. Key players in tourism industry, creative designers and students of sales and marketing are hoped to gain more insights drawn from the findings of this study.