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Graphic Design and Marketing: The Existing Link: The Role of Graphic Design in Enhancing Effective Marketing: A Case Study of One Safari Lodge in Rift Valley Part of Kenya - Tapa blanda
Sinopsis
Graphic design is a creative process which can be instrumental in enhancing effective marketing of services. It is applied to products of company identity like logos, colors, packaging and text. This study examined the role of graphic design in enhancing effective marketing of services in a selected safari lodge in Rift Valley in Kenya. The study employed the case study design settling on Soi Safari Lodge situated at the shores of Lake Baringo in the Great Rift Valley. This design was found appropriate as it allows a thorough, meticulous and systematic data collection on the research problem. It also gives a deep understanding of the issues. (Yin, 1994). Data were collected with the help of interview and questionnare methods and analysed using quantitative and qualitative approaches. The study revealed that graphic design application in corporate identity, packaging, advertising and photography had not been been adequately utilized in marketing of services. Key players in tourism industry, creative designers and students of sales and marketing are hoped to gain more insights drawn from the findings of this study.
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Reseña del editor
Graphic design is a creative process which can be instrumental in enhancing effective marketing of services. It is applied to products of company identity like logos, colors, packaging and text. This study examined the role of graphic design in enhancing effective marketing of services in a selected safari lodge in Rift Valley in Kenya. The study employed the case study design settling on Soi Safari Lodge situated at the shores of Lake Baringo in the Great Rift Valley. This design was found appropriate as it allows a thorough, meticulous and systematic data collection on the research problem. It also gives a deep understanding of the issues. (Yin, 1994). Data were collected with the help of interview and questionnare methods and analysed using quantitative and qualitative approaches. The study revealed that graphic design application in corporate identity, packaging, advertising and photography had not been been adequately utilized in marketing of services. Key players in tourism industry, creative designers and students of sales and marketing are hoped to gain more insights drawn from the findings of this study.
Biografía del autor
-- Jepkoech studied graphic design at the University of Nairobi. She is currently working as a creative designer at the Standard Media Group in Kenya. -- Wanjohi holds post graduate diplomas in education and project management. He is currently serving as a Director of Research with Kenya Projects Organization (KENPRO) in Kenya.
-- Jepkoech studied graphic design at the University of Nairobi. She is currently working as a creative designer at the Standard Media Group in Kenya. -- Wanjohi holds post graduate diplomas in education and project management. He is currently serving as a Director of Research with Kenya Projects Organization (KENPRO) in Kenya.
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- EditorialLAP LAMBERT Academic Publishing
- Año de publicación2011
- ISBN 10 3843385556
- ISBN 13 9783843385558
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas64
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Graphic Design and Marketing: The Existing Link: The Role of Graphic Design in Enhancing Effective Marketing: A Case Study of One Safari Lodge in Rift Valley Part of Kenya
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LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3843385556
ISBN 13: 9783843385558
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Graphic Design and Marketing The Existing Link The Role of Graphic Design in Enhancing Effective Marketing A Case Study of One Safari Lodge in Rift Valley Part of Kenya
Publicado por
LAP Lambert Academic Publishing, 2011
ISBN 10: 3843385556
ISBN 13: 9783843385558
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Graphic Design and Marketing The Existing Link The Role of Graphic Design in Enhancing Effective Marketing A Case Study of One Safari Lodge in Rift Valley Part of Kenya
Publicado por
LAP Lambert Academic Publishing, 2011
ISBN 10: 3843385556
ISBN 13: 9783843385558
Nuevo
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Graphic Design and Marketing: The Existing Link: The Role of Graphic Design in Enhancing Effective Marketing: A Case Study of One Safari Lodge in Rift Valley Part of Kenya
Publicado por
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3843385556
ISBN 13: 9783843385558
Nuevo
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Graphic Design and Marketing: The Existing Link
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LAP LAMBERT Academic Publishing Jan 2011, 2011
ISBN 10: 3843385556
ISBN 13: 9783843385558
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Graphic design is a creative process which can be instrumental in enhancing effective marketing of services. It is applied to products of company identity like logos, colors, packaging and text. This study examined the role of graphic design in enhancing effective marketing of services in a selected safari lodge in Rift Valley in Kenya. The study employed the case study design settling on Soi Safari Lodge situated at the shores of Lake Baringo in the Great Rift Valley. This design was found appropriate as it allows a thorough, meticulous and systematic data collection on the research problem. It also gives a deep understanding of the issues. (Yin, 1994). Data were collected with the help of interview and questionnare methods and analysed using quantitative and qualitative approaches. The study revealed that graphic design application in corporate identity, packaging, advertising and photography had not been been adequately utilized in marketing of services. Key players in tourism industry, creative designers and students of sales and marketing are hoped to gain more insights drawn from the findings of this study. 64 pp. Englisch. Nº de ref. del artículo: 9783843385558
Cantidad disponible: 2 disponibles
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Graphic Design and Marketing: The Existing Link : The Role of Graphic Design in Enhancing Effective Marketing: A Case Study of One Safari Lodge in Rift Valley Part of Kenya
Publicado por
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3843385556
ISBN 13: 9783843385558
Nuevo
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Librería: AHA-BUCH GmbH, Einbeck, Alemania
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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Graphic design is a creative process which can be instrumental in enhancing effective marketing of services. It is applied to products of company identity like logos, colors, packaging and text. This study examined the role of graphic design in enhancing effective marketing of services in a selected safari lodge in Rift Valley in Kenya. The study employed the case study design settling on Soi Safari Lodge situated at the shores of Lake Baringo in the Great Rift Valley. This design was found appropriate as it allows a thorough, meticulous and systematic data collection on the research problem. It also gives a deep understanding of the issues. (Yin, 1994). Data were collected with the help of interview and questionnare methods and analysed using quantitative and qualitative approaches. The study revealed that graphic design application in corporate identity, packaging, advertising and photography had not been been adequately utilized in marketing of services. Key players in tourism industry, creative designers and students of sales and marketing are hoped to gain more insights drawn from the findings of this study. Nº de ref. del artículo: 9783843385558
Cantidad disponible: 1 disponibles
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Graphic Design and Marketing: The Existing Link
Publicado por
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3843385556
ISBN 13: 9783843385558
Nuevo
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Jepkoech Tracy-- Jepkoech studied graphic design at the University of Nairobi. She is currently working as a creative designer at the Standard Media Group in Kenya. -- Wanjohi holds post graduate diplomas in education and project. Nº de ref. del artículo: 5468397
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Graphic Design and Marketing: The Existing Link: The Role of Graphic Design in Enhancing Effective Marketing: A Case Study of One Safari Lodge in Rift Valley Part of Kenya
Publicado por
LAP LAMBERT Academic Publishing 2011-01-06, 2011
ISBN 10: 3843385556
ISBN 13: 9783843385558
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Graphic Design and Marketing: The Existing Link
Publicado por
LAP LAMBERT Academic Publishing Jan 2011, 2011
ISBN 10: 3843385556
ISBN 13: 9783843385558
Nuevo
Taschenbuch
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Neuware -Graphic design is a creative process which can be instrumental in enhancing effective marketing of services. It is applied to products of company identity like logos, colors, packaging and text. This study examined the role of graphic design in enhancing effective marketing of services in a selected safari lodge in Rift Valley in Kenya. The study employed the case study design settling on Soi Safari Lodge situated at the shores of Lake Baringo in the Great Rift Valley. This design was found appropriate as it allows a thorough, meticulous and systematic data collection on the research problem. It also gives a deep understanding of the issues. (Yin, 1994). Data were collected with the help of interview and questionnare methods and analysed using quantitative and qualitative approaches. The study revealed that graphic design application in corporate identity, packaging, advertising and photography had not been been adequately utilized in marketing of services. Key players in tourism industry, creative designers and students of sales and marketing are hoped to gain more insights drawn from the findings of this study.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch. Nº de ref. del artículo: 9783843385558
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Graphic Design and Marketing: The Existing Link: The Role of Graphic Design in Enhancing Effective Marketing: A Case Study of One Safari Lodge in Rift Valley Part of Kenya
Publicado por
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3843385556
ISBN 13: 9783843385558
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Librería: Lucky's Textbooks, Dallas, TX, Estados Unidos de America
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