9783565365807 - authentic asset framework: how to turn artisans, regions and ingredients into brand assets de jensen, clara (3 resultados)
- Tapa blanda
Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 27,99
Envío por EUR 63,56Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - In a market saturated with sameness, authenticity stands as a brand's most valuable currency. This book explores how artisans, regional identities, and locally sourced ingredients can become powerful strategic assets that differentiate a product an…d elevate its story. It examines the intersection of cultural heritage, craftsmanship, and branding-revealing how to integrate local authenticity into modern brand systems without dilution or exploitation. Readers will learn how to map value across the supply chain, build partnerships rooted in respect, and communicate uniqueness through storytelling that resonates with discerning consumers. Combining strategic insight with case based analysis, the book positions local identity as a catalyst for sustainable brand equity and long term trust.
- Tapa blanda
Librería: preigu, Osnabrück, Alemaniapreigu
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 27,99
Envío por EUR 70,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 5 disponibles
Taschenbuch. Condición: Neu. Authentic Asset Framework | How to Turn Artisans, Regions and Ingredients Into Brand [.] | Clara Jensen | Taschenbuch | Englisch | epubli | EAN 9783565365807 | Verantwortliche Person für die EU: Neopubli GmbH (Imprint: epubli), Köpenicker Str. 154a, 10997 Berlin, produktsicherheit[at]epubli[dot]com |… Anbieter: preigu.
- Tapa blanda
- Impresión bajo demanda
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 27,99
Envío por EUR 23,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In a market saturated with sameness, authenticity stands as a brand's most valuable currency. This book explores how artisans, regional identities, and locally sourced ingredients can become powerful strategic assets that differenti…ate a product and elevate its story. It examines the intersection of cultural heritage, craftsmanship, and branding-revealing how to integrate local authenticity into modern brand systems without dilution or exploitation. Readers will learn how to map value across the supply chain, build partnerships rooted in respect, and communicate uniqueness through storytelling that resonates with discerning consumers. Combining strategic insight with case based analysis, the book positions local identity as a catalyst for sustainable brand equity and long term trust. 232 pp. Englisch.
