9783565242887 - cult followings: how to build engaged communities: exploring loyalty mechanisms, shared identity formation, and strategic community architecture de rowan, celeste (3 resultados)
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 33,99
Envío por EUR 63,75Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores how deeply engaged communities develop around brands, products, or movements through deliberate cultivation of shared identity and reciprocal value exchange. It examines patterns in audience fragmentation where enterprises accumu…late followers without fostering genuine connection, revealing mechanisms through which community architecture, ritual design, and member empowerment transform passive consumers into active advocates.The content reframes community building not as audience accumulation but as ecosystem creation where members derive status, belonging, and tangible benefits from participation beyond transactional product consumption. Readers will examine frameworks for identifying unifying beliefs, establishing membership criteria, and designing interaction spaces that facilitate peer connection rather than solely brand-to-customer communication.Through systematic analysis of cult following dynamics, the book reveals how exceptional communities operate through member ownership of shared narratives and collective identity markers. It navigates tensions between inclusive growth and exclusive belonging, exploring decision models for participation barriers, recognition systems, and governance structures that sustain engagement intensity while scaling community size. The work addresses moderation strategies, value creation loops, and cultural reinforcement mechanisms that enable communities to become self-sustaining assets generating organic advocacy and competitive moats.
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Librería: preigu, Osnabrück, Alemaniapreigu
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 33,99
Envío por EUR 70,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 5 disponibles
Taschenbuch. Condición: Neu. Cult Followings: How to Build Engaged Communities | Exploring Loyalty Mechanisms, Shared Identity Formation, and Strategic Community [.] | Celeste Rowan | Taschenbuch | Englisch | epubli | EAN 9783565242887 | Verantwortliche Person für die EU: Neopubli GmbH (Imprint: epubli), Köpenicker Str. 154a, 10…997 Berlin, produktsicherheit[at]epubli[dot]com | Anbieter: preigu.
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- Impresión bajo demanda
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, , AlemaniaBuchWeltWeit Ludwig Meier e.K.
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 33,99
Envío por EUR 23,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book explores how deeply engaged communities develop around brands, products, or movements through deliberate cultivation of shared identity and reciprocal value exchange. It examines patterns in audience fragmentation where en…terprises accumulate followers without fostering genuine connection, revealing mechanisms through which community architecture, ritual design, and member empowerment transform passive consumers into active advocates.The content reframes community building not as audience accumulation but as ecosystem creation where members derive status, belonging, and tangible benefits from participation beyond transactional product consumption. Readers will examine frameworks for identifying unifying beliefs, establishing membership criteria, and designing interaction spaces that facilitate peer connection rather than solely brand-to-customer communication.Through systematic analysis of cult following dynamics, the book reveals how exceptional communities operate through member ownership of shared narratives and collective identity markers. It navigates tensions between inclusive growth and exclusive belonging, exploring decision models for participation barriers, recognition systems, and governance structures that sustain engagement intensity while scaling community size. The work addresses moderation strategies, value creation loops, and cultural reinforcement mechanisms that enable communities to become self-sustaining assets generating organic advocacy and competitive moats. 288 pp. Englisch.
