9783346444684 - brand value in luxury. industry perspectives de bravo gonzalez, ramon (3 resultados)
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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Taschenbuch. Condición: Neu. Neuware - Academic Paper from the year 2021 in the subject Business economics - Business Ethics, Corporate Ethics, University of Glasgow, language: English, abstract: The luxury industry has specific characteristics that set it apart from non-luxury, making non-luxury research not fully transferable…into a luxury context. In our work, we conduct qualitative interviews with stakeholders and senior executives from some of the most important brands in luxury. We find that CSR and luxury are compatible and that CSR contributes to BV within luxury. We also identify how CSR is and could be positioned to maximize BV. Our findings not only contribute to the literature on BV, CSR and luxury, but highlight the strategic importance that CSR has for BV in luxury and make a case for the industry to embrace it. Our findings are especially relevant now that the industry is facing significant financial pressures as a result of the Covid-19 pandemic, which make it essential for luxury brands to look into ways to increase their BV. Within luxury, the most valuable asset is brand value (BV). Non-luxury research has identified Corporate Social Responsibility (CSR) as one of the factors influencing BV. Luxury has not been typically associated with sustainability, but due to recent pressure from consumers and stakeholders many luxury brands are working toward implementing CSR initiatives.
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Academic Paper from the year 2021 in the subject Business economics - Business Ethics, Corporate Ethics, University of Glasgow, language: English, abstract: The luxury industry has specific characteristics that set it apart from non…-luxury, making non-luxury research not fully transferable into a luxury context. In our work, we conduct qualitative interviews with stakeholders and senior executives from some of the most important brands in luxury. We find that CSR and luxury are compatible and that CSR contributes to BV within luxury. We also identify how CSR is and could be positioned to maximize BV. Our findings not only contribute to the literature on BV, CSR and luxury, but highlight the strategic importance that CSR has for BV in luxury and make a case for the industry to embrace it. Our findings are especially relevant now that the industry is facing significant financial pressures as a result of the Covid-19 pandemic, which make it essential for luxury brands to look into ways to increase their BV. Within luxury, the most valuable asset is brand value (BV). Non-luxury research has identified Corporate Social Responsibility (CSR) as one of the factors influencing BV. Luxury has not been typically associated with sustainability, but due to recent pressure from consumers and stakeholders many luxury brands are working toward implementing CSR initiatives. 48 pp. Englisch.
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Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 27,95
Envío por EUR 60,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Academic Paper from the year 2021 in the subject Business economics - Business Ethics, Corporate Ethics, University of Glasgow, language: English, abstract: The luxury industry has specific characteristics that set it apart from non-lux…ury, making non-luxury research not fully transferable into a luxury context. In our work, we conduct qualitative interviews with stakeholders and senior executives from some of the most important brands in luxury. We find that CSR and luxury are compatible and that CSR contributes to BV within luxury. We also identify how CSR is and could be positioned to maximize BV. Our findings not only contribute to the literature on BV, CSR and luxury, but highlight the strategic importance that CSR has for BV in luxury and make a case for the industry to embrace it. Our findings are especially relevant now that the industry is facing significant financial pressures as a result of the Covid-19 pandemic, which make it essential for luxury brands to look into ways to increase their BV. Within luxury, the most valuable asset is brand value (BV). Non-luxury research has identified Corporate Social Responsibility (CSR) as one of the factors influencing BV. Luxury has not been typically associated with sustainability, but due to recent pressure from consumers and stakeholders many luxury brands are working toward implementing CSR initiatives. 48 pp. Englisch.
