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Idioma: Inglés
Publicado por Springer Nature Switzerland AG, Cham, 2023
ISBN 10: 3030906590 ISBN 13: 9783030906597
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Añadir al carritoPaperback. Condición: new. Paperback. Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services. Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Añadir al carritoPaperback. Condición: Brand New. 425 pages. 9.25x6.10x0.89 inches. In Stock.
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Añadir al carritoTaschenbuch. Condición: Neu. Commodity Marketing | Strategies, Concepts, and Cases | Margit Enke (u. a.) | Taschenbuch | Management for Professionals | viii | Englisch | 2023 | Springer | EAN 9783030906597 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Idioma: Inglés
Publicado por Springer Nature Switzerland AG, Cham, 2023
ISBN 10: 3030906590 ISBN 13: 9783030906597
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Añadir al carritoPaperback. Condición: new. Paperback. Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services. Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Añadir al carritoTaschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
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Añadir al carritoPaperback. Condición: Brand New. 425 pages. 9.25x6.10x0.89 inches. In Stock. This item is printed on demand.
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Publicado por Springer International Publishing Apr 2023, 2023
ISBN 10: 3030906590 ISBN 13: 9783030906597
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
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Añadir al carritoTaschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services. 436 pp. Englisch.
Idioma: Inglés
Publicado por Springer, Berlin|Springer International Publishing|Springer Gabler, Wiesbaden|Springer, 2023
ISBN 10: 3030906590 ISBN 13: 9783030906597
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Añadir al carritoKartoniert / Broschiert. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of comm.
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Idioma: Inglés
Publicado por Springer, Springer Apr 2023, 2023
ISBN 10: 3030906590 ISBN 13: 9783030906597
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Añadir al carritoTaschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 436 pp. Englisch.