Commodity Marketing (Paperback). Este artículo no está disponible.
Idioma: inglés
Editorial: Springer Nature Switzerland AG, Cham, 2023
- Tapa blanda
- Nuevo
Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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Condición: Nuevo
EUR 105,60
Descripción del artículo del vendedor
Paperback. Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services. Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
N° de ref. del artículo 9783030906597
- Título
- Commodity Marketing (Paperback)
- Autor
- Margit Enke
- Editorial
- Springer Nature Switzerland AG, Cham
- Año de publicación
- 2023
- Estado
- new
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 3030906590
- ISBN 13
- 9783030906597
- Serie
- Libro 271 de 339: Management for Professionals
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Acerca del autor
Margit Enke is a professor of marketing and international trade at Technische Universität Bergakademie Freiberg (Germany). Her primary research interests include commodity marketing, branding, communication, and services management. In addition, she is interested in understanding the impact of marketing and the role of marketing in organizations and society.
Anja Geigenmueller is a professor of marketing at Technische Universität Ilmenau (Germany). In her research, she focuses on services marketing, technology marketing, relationship management, and brand management. Furthermore, she is interested in science communication.
Alexander Leischnig is a professor of business-to-business marketing at Technische Universität Bergakademie Freiberg (Germany). His research interests are in the fields of alliance management, sales management, relationship management, and business digitization. In addition, he is interested in configurational thinking and approaches.
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