Idioma: Inglés
Publicado por Edward Elgar Publishing, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 28,16
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Idioma: Inglés
Publicado por Edward Elgar Publishing, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 26,95
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Idioma: Inglés
Publicado por Edward Elgar Publishing, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
Librería: Majestic Books, Hounslow, Reino Unido
EUR 23,05
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Idioma: Inglés
Publicado por Edward Elgar Publishing Ltd, GB, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 31,24
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Añadir al carritoPaperback. Condición: New. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption. Key features include: a revolutionary new approach to understanding consumer behaviora novel synthesis of behavioral psychology, behavioral economics, and marketing sciencea new model of consumer choice, the Behavioral Perspective Model, that is comprehensively supported by empirical researchaddresses more extreme behaviors such as compulsive purchasing and addiction.Unique and authoritative, this work will prove a valuable resource for students and scholars of consumer behavior and marketing, social and behavioral science, micro-economics, economic psychology and behavioral economics. Marketing managers will also be interested in its approach to consumer research, with its innovative consequences for marketing management.
Idioma: Inglés
Publicado por Edward Elgar Publishing, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 29,19
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Idioma: Inglés
Publicado por Edward Elgar Publishing, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
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EUR 30,31
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Idioma: Inglés
Publicado por Edward Elgar Publishing, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 23,44
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Idioma: Inglés
Publicado por Edward Elgar Publishing, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
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EUR 30,97
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Idioma: Inglés
Publicado por Edward Elgar Publishing, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
EUR 37,07
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Idioma: Inglés
Publicado por Edward Elgar Publishing, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
Librería: Basi6 International, Irving, TX, Estados Unidos de America
EUR 37,07
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Añadir al carritoCondición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Idioma: Inglés
Publicado por Edward Elgar Publishing Ltd, Cheltenham, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 39,34
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Añadir al carritoPaperback. Condición: new. Paperback. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption. Key features include: a revolutionary new approach to understanding consumer behaviora novel synthesis of behavioral psychology, behavioral economics, and marketing sciencea new model of consumer choice, the Behavioral Perspective Model, that is comprehensively supported by empirical researchaddresses more extreme behaviors such as compulsive purchasing and addiction.Unique and authoritative, this work will prove a valuable resource for students and scholars of consumer behavior and marketing, social and behavioral science, micro-economics, economic psychology and behavioral economics. Marketing managers will also be interested in its approach to consumer research, with its innovative consequences for marketing management. This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Idioma: Inglés
Publicado por Edward Elgar Publishing, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
EUR 39,44
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Idioma: Inglés
Publicado por Edward Elgar Publishing, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
Librería: Basi6 International, Irving, TX, Estados Unidos de America
EUR 39,44
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Añadir al carritoPaperback. Condición: Brand New. 160 pages. 8.50x5.50x0.50 inches. In Stock.
Idioma: Inglés
Publicado por Edward Elgar Publishing, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
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Idioma: Inglés
Publicado por Edward Elgar Publishing Ltd, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
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Idioma: Inglés
Publicado por Edward Elgar Publishing, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 27,74
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Idioma: Inglés
Publicado por Edward Elgar Publishing, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Edward Elgar Publishing Ltd, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
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Añadir al carritoCondición: New. 2017. Paperback. . . . . . Books ship from the US and Ireland.
Idioma: Inglés
Publicado por Edward Elgar Publishing Ltd, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 32,32
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Idioma: Inglés
Publicado por Edward Elgar Publishing Ltd, Cheltenham, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
Librería: AussieBookSeller, Truganina, VIC, Australia
EUR 58,99
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Añadir al carritoPaperback. Condición: new. Paperback. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption. Key features include: a revolutionary new approach to understanding consumer behaviora novel synthesis of behavioral psychology, behavioral economics, and marketing sciencea new model of consumer choice, the Behavioral Perspective Model, that is comprehensively supported by empirical researchaddresses more extreme behaviors such as compulsive purchasing and addiction.Unique and authoritative, this work will prove a valuable resource for students and scholars of consumer behavior and marketing, social and behavioral science, micro-economics, economic psychology and behavioral economics. Marketing managers will also be interested in its approach to consumer research, with its innovative consequences for marketing management. This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Idioma: Inglés
Publicado por Edward Elgar Publishing Ltd, GB, 2017
ISBN 10: 1784716944 ISBN 13: 9781784716943
Librería: Rarewaves.com UK, London, Reino Unido
EUR 28,19
Cantidad disponible: 12 disponibles
Añadir al carritoPaperback. Condición: New. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption. Key features include: a revolutionary new approach to understanding consumer behaviora novel synthesis of behavioral psychology, behavioral economics, and marketing sciencea new model of consumer choice, the Behavioral Perspective Model, that is comprehensively supported by empirical researchaddresses more extreme behaviors such as compulsive purchasing and addiction.Unique and authoritative, this work will prove a valuable resource for students and scholars of consumer behavior and marketing, social and behavioral science, micro-economics, economic psychology and behavioral economics. Marketing managers will also be interested in its approach to consumer research, with its innovative consequences for marketing management.