Advanced Introduction to Consumer Behavior Analysis (Elgar Advanced Introductions series) - Tapa blanda

Foxall, Gordon

 
9781784716943: Advanced Introduction to Consumer Behavior Analysis (Elgar Advanced Introductions series)
Tapa blanda
ISBN 10: 1784716944 ISBN 13: 9781784716943
Editorial: Edward Elgar Publishing Ltd, 2017

Sinopsis

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.

Key features include:

  • a revolutionary new approach to understanding consumer behavior
  • a novel synthesis of behavioral psychology, behavioral economics, and marketing science
  • a new model of consumer choice, the Behavioral Perspective Model, that is comprehensively supported by empirical research
  • addresses more extreme behaviors such as compulsive purchasing and addiction.

Unique and authoritative, this work will prove a valuable resource for students and scholars of consumer behavior and marketing, social and behavioral science, micro-economics, economic psychology and behavioral economics. Marketing managers will also be interested in its approach to consumer research, with its innovative consequences for marketing management.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Gordon Foxall, Distinguished Research Professor, Cardiff Business School, Cardiff University, UK

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Edward Elgar Publishing Ltd
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1784716944
ISBN 13 
9781784716943
Encuadernación
Tapa blanda
Número de páginas
160
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781784716929: Advanced Introduction to Consumer Behavior Analysis (Elgar Advanced Introductions series)

Edición Destacada

ISBN 10:  1784716928 ISBN 13:  9781784716929
Editorial: Edward Elgar Publishing Ltd, 2017
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