Isbn: 9781632650139 - brand seduction: how neuroscience can help marketers build memorable brands (27 resultados)

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Paperback. Condición: Very Good. "Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." --Seth Godin, author of All Marketers Are Liars   "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." --Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: The surprising unconscious side of brands. The biggest myths about consumer psychology. The real role of emotions in building brands. Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.…

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Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

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Paperback. Condición: New.

Paperback. Condición: new. Paperback. Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters. Seth Godin, author of All Marketers Are Liars Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized. Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, science is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: The surprising unconscious side of brands. The biggest myths about consumer psychology. The real role of emotions in building brands. Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to seduce customers and grow their businesses. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condición: Very Good. : Descubre cómo la neurociencia puede ayudar a los profesionales del marketing a construir marcas memorables. Este libro explora la intersección entre la neurociencia y el marketing, ofreciendo insights sobre cómo las marcas pueden conectar de manera más efectiva con los consumidores a nivel emocional y subconsciente. Aprende a aplicar los principios de la neurociencia para crear campañas de marketing más impactantes y construir marcas duraderas. EAN: 9781632650139 Tipo: Libros Categoría: Negocios y Economía Título: Brand Seduction Autor: Daryl Weber Idioma: en Páginas: 288 Formato: Tapa blanda Año de publicación: 2016.…

Paperback. Condición: Brand New. 1st edition. 288 pages. 8.20x5.20x0.90 inches. In Stock.

Condición: New. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 136 x 210 x 19. Weight in Grams: 378. . 2016. 1st Edition. Paperback. . . . .

Condición: New. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 136 x 210 x 19. Weight in Grams: 378. . 2016. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.

Paperback. Condición: New. Special order item direct from the distributor.

Paperback. Condición: new. Paperback. Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters. Seth Godin, author of All Marketers Are Liars Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized. Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, science is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: The surprising unconscious side of brands. The biggest myths about consumer psychology. The real role of emotions in building brands. Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to seduce customers and grow their businesses. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

paperback. Condición: Fair.

Condición: New. &Uumlber den AutorDaryl Weber is a branding consultant whose work has influenced many of the best and biggest brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Pampers, and many more. He was formerly Global Direc.

Paperback. Condición: New.