9781576754412 - just good business: the strategic guide to aligning corporate responsibility and brand (agency/distributed) de mcelhaney, kellie a. (24 resultados)
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 6,02
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 3 disponibles
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Idioma: Inglés
Editorial: Berrett-Koehler Publishers (edition Illustrated) 2008
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 6,03
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Very Good. Illustrated. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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- Primera edición
Librería: Better World Books: West, Reno, NV, Estados Unidos de AmericaBetter World Books: West
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 6,29
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Primera edición
Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 6,29
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 6,63
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Librería: Gene The Book Peddler, Winchester, NH, Estados Unidos de AmericaGene The Book Peddler
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Excelente
EUR 18,13
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Fine. Estado de la sobrecubierta: Fine. First Edition/First Printing. first edition/first printing book is tight with no markings, great copy.
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 19,40
Envío por EUR 2,32Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
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Librería: INDOO, Avenel, NJ, Estados Unidos de AmericaINDOO
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 21,80
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 21,84
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: new. Hardcover. Corporate social responsibility (CSR) can help companies build customer loyalty, recruit and retain employees, and stand out in a crowded marketplace. But to be most effective, CSR must be intimately connected to the corporate brand-it must reinforce a company's unique identity and be an int…egral part of how a company tells its story. How can your company make the most of this potential competitive advantage and business strategy?Kellie McElhaney, one of the world's leading experts on CSR strategy, offers a detailed process for seamlessly integrating your CSR efforts into your overall business objectives. "My goal," she writes, "is not to tell you how to force your CSR strategy to be more authentic. My goal is actually to help you develop a CSR strategy that is authentic because of its natural linkage to your company's mission, vision, and values."Just Good Business lays out a framework of seven principles that help you develop CSR initiatives that make good business sense and tell the world about them in ways that are compelling and memorable. McElhaney offers a wealth of practical advice on implementation, including how to measure the results of your CSR.McElhaney draws on over ten years of previously unpublished CSR consulting engagements inside companies grappling with developing strategically aligned CSR initiatives. The book's case vignettes, examples, best practices, and strategic recommendations span a host of industries and sectors and draw upon her work with leading corporations, such as McDonald's, Nokia, Levi Strauss, Digicel, Birkenstock, Gap Inc., HP, and Pepperidge Farm.Savvy companies carefully manage their brand in every area. CSR shouldn't be any different. Just Good Business offers a detailed blueprint that any company can use to ensure that its CSR strategy delivers significant, quantifiable, bottom-line benefits. Shows leaders and managers how to develop a unifying strategy for guiding their CSR work. The author walks readers through the process of connecting their CSR efforts to the company's core corporate strategy, business objectives, and core competencies, and then shows through 7 Principles of Branding CSR why it's critical to embed CSR initiatives into larger corporate strategy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 19,52
Envío por EUR 2,32Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: As New. Unread book in perfect condition.
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Librería: INDOO, Avenel, NJ, Estados Unidos de AmericaINDOO
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 21,92
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: As New. Unread copy in mint condition.
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Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de AmericaRarewaves USA
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 23,96
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Hardback. Condición: New.
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Librería: Massive Bookshop, Greenfield, MA, Estados Unidos de AmericaMassive Bookshop
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 27,15
Envío por EUR 4,18Se envía dentro de Estados Unidos de AmericaCantidad disponible: 10 disponibles
Hardcover. Condición: New.
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 28,18
Envío por EUR 3,51Se envía dentro de Estados Unidos de AmericaCantidad disponible: 3 disponibles
Condición: New. pp. x + 194.
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- Primera edición
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 28,87
Envío por EUR 10,50Se envía de Irlanda a Estados Unidos de AmericaCantidad disponible: 15 disponibles
Condición: New. "Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy. Num Pages: 194 pages, Illustrations. BIC Classification: KJG. Category: (P) Professional & Voca…tional. Dimension: 239 x 163 x 19. Weight in Grams: 436. . 2008. 1st Edition. Hardcover. . . . .
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 33,11
Envío por EUR 9,95Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 3 disponibles
Condición: New. pp. x + 194.
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Librería: Kennys Bookstore, Olney, MD, Estados Unidos de AmericaKennys Bookstore
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 35,91
Envío por EUR 9,24Se envía dentro de Estados Unidos de AmericaCantidad disponible: 15 disponibles
Condición: New. "Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy. Num Pages: 194 pages, Illustrations. BIC Classification: KJG. Category: (P) Professional & Voca…tional. Dimension: 239 x 163 x 19. Weight in Grams: 436. . 2008. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 27,49
Envío por EUR 17,41Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
Idioma: Inglés
Editorial: Berrett-Koehler, United States, San Francisco 2008
- Tapa blanda
Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 54,88
Envío por EUR 6,50Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 32,67
Envío por EUR 32,57Se envía de Australia a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: new. Hardcover. Corporate social responsibility (CSR) can help companies build customer loyalty, recruit and retain employees, and stand out in a crowded marketplace. But to be most effective, CSR must be intimately connected to the corporate brand-it must reinforce a company's unique identity and be an int…egral part of how a company tells its story. How can your company make the most of this potential competitive advantage and business strategy?Kellie McElhaney, one of the world's leading experts on CSR strategy, offers a detailed process for seamlessly integrating your CSR efforts into your overall business objectives. "My goal," she writes, "is not to tell you how to force your CSR strategy to be more authentic. My goal is actually to help you develop a CSR strategy that is authentic because of its natural linkage to your company's mission, vision, and values."Just Good Business lays out a framework of seven principles that help you develop CSR initiatives that make good business sense and tell the world about them in ways that are compelling and memorable. McElhaney offers a wealth of practical advice on implementation, including how to measure the results of your CSR.McElhaney draws on over ten years of previously unpublished CSR consulting engagements inside companies grappling with developing strategically aligned CSR initiatives. The book's case vignettes, examples, best practices, and strategic recommendations span a host of industries and sectors and draw upon her work with leading corporations, such as McDonald's, Nokia, Levi Strauss, Digicel, Birkenstock, Gap Inc., HP, and Pepperidge Farm.Savvy companies carefully manage their brand in every area. CSR shouldn't be any different. Just Good Business offers a detailed blueprint that any company can use to ensure that its CSR strategy delivers significant, quantifiable, bottom-line benefits. Shows leaders and managers how to develop a unifying strategy for guiding their CSR work. The author walks readers through the process of connecting their CSR efforts to the company's core corporate strategy, business objectives, and core competencies, and then shows through 7 Principles of Branding CSR why it's critical to embed CSR initiatives into larger corporate strategy. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de AmericaRarewaves USA United
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 27,47
Envío por EUR 44,01Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Hardback. Condición: New.
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Librería: BennettBooksLtd, Los Angeles, CA, Estados Unidos de AmericaBennettBooksLtd
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 68,61
Envío por EUR 6,12Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
hardcover. Condición: New. In shrink wrap. Looks like an interesting title.
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 76,72
Envío por EUR 17,41Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: As New. Unread book in perfect condition.
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Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 27,51
Envío por EUR 75,45Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Hardback. Condición: New.
