9781567200720 - The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications de Unknown (20 resultados)

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Hardcover. Condición: Fine. B00K: Fine/As New/, 1997 Ilustrador. 1st Edition. B00K: Fine/As New/, $65.54 1567200729 The EMERGING HIGH-TECH Consumer: A Market Profile and Marketing Strategy Implications. REDDY, Allan C. Greenwood Publishing Group 1997 1sT Edition, 1sT Printing. Reddish/Brown Spine With Title In Silver Inside Of A Blue Rectangle, Medium Sized Hard Cover B00K: Fine/As New/, 157 Pages, Plus Index, Pages Were Lightly Read And Are Clean And Tight To The Spine. This BooK Is Hard To Find, Will Make An Excellent Addition To Your Own Personal Library Collection, Or As A Gift. = World Wide Shipping = AVAILABLE =.

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Hardcover. Condición: new. Hardcover. Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners.Reddy divides the book into eleven chapters and three appendices. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing. Other chapters look at the Telecommunications Act, the Internet, the importance of quality in high-tech goods, the measurement of high-tech innovators, the global consumer, and distribution considerations. The last chapter presents conclusions and implications for marketers, while the appendices look at research techniques, Internet marketing, and just-in-time retailing. The book has substantive references and author and subject indexes. The essentials of a high-tech consumer "profile", then dig into the implications this holds for developing successful marketing strategies. They synthesize the current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and viewpoints to bear on it. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

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Hardcover. Condición: new. Hardcover. Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners.Reddy divides the book into eleven chapters and three appendices. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing. Other chapters look at the Telecommunications Act, the Internet, the importance of quality in high-tech goods, the measurement of high-tech innovators, the global consumer, and distribution considerations. The last chapter presents conclusions and implications for marketers, while the appendices look at research techniques, Internet marketing, and just-in-time retailing. The book has substantive references and author and subject indexes. The essentials of a high-tech consumer "profile", then dig into the implications this holds for developing successful marketing strategies. They synthesize the current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and viewpoints to bear on it. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. Essays introduce the major ideas about the .

Buch. Condición: Neu. The Emerging High-Tech Consumer | A Market Profile and Marketing Strategy Implications | Unknown | Buch | Gebunden | Englisch | 1997 | Praeger | EAN 9781567200720 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners.Reddy divides the book into eleven chapters and three appendices. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing. Other chapters look at the Telecommunications Act, the Internet, the importance of quality in high-tech goods, the measurement of high-tech innovators, the global consumer, and distribution considerations. The last chapter presents conclusions and implications for marketers, while the appendices look at research techniques, Internet marketing, and just-in-time retailing. The book has substantive references and author and subject indexes.