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Sinopsis
Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners.
Reddy divides the book into eleven chapters and three appendices. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing. Other chapters look at the Telecommunications Act, the Internet, the importance of quality in high-tech goods, the measurement of high-tech innovators, the global consumer, and distribution considerations. The last chapter presents conclusions and implications for marketers, while the appendices look at research techniques, Internet marketing, and just-in-time retailing. The book has substantive references and author and subject indexes.
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Acerca del autor
ALLAN C. REDDY is Professor of Marketing at the College of Business Administration, Valdosta State University, with special interest and expertise in the study of economic growth. He is the author of numerous journal articles and three previous Quorum books: A Macro Perspective on Technology Transfer (1996), Total Quality Marketing: The Key to Regaining Market Shares (1994), and Marketing's Role in Economic Development (with David Campbell, 1993).
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The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications
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The EMERGING HIGH-TECH Consumer: A Market Profile and Marketing Strategy Implications. *
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Hardcover. Condición: Fine. B00K: Fine/As New/, 1997 Ilustrador. 1st Edition. B00K: Fine/As New/, $65.54 1567200729 The EMERGING HIGH-TECH Consumer: A Market Profile and Marketing Strategy Implications. REDDY, Allan C. Greenwood Publishing Group 1997 1sT Edition, 1sT Printing. Reddish/Brown Spine With Title In Silver Inside Of A Blue Rectangle, Medium Sized Hard Cover B00K: Fine/As New/, 157 Pages, Plus Index, Pages Were Lightly Read And Are Clean And Tight To The Spine. This BooK Is Hard To Find, Will Make An Excellent Addition To Your Own Personal Library Collection, Or As A Gift. = World Wide Shipping = AVAILABLE =. Nº de ref. del artículo: 002913
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The Emerging High-Tech Consumer : A Market Profile and Marketing Strategy Implications
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The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications
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The Emerging High-Tech Consumer
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The Emerging High-Tech Consumer (Hardcover)
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Hardcover. Condición: new. Hardcover. Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners.Reddy divides the book into eleven chapters and three appendices. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing. Other chapters look at the Telecommunications Act, the Internet, the importance of quality in high-tech goods, the measurement of high-tech innovators, the global consumer, and distribution considerations. The last chapter presents conclusions and implications for marketers, while the appendices look at research techniques, Internet marketing, and just-in-time retailing. The book has substantive references and author and subject indexes. The essentials of a high-tech consumer "profile", then dig into the implications this holds for developing successful marketing strategies. They synthesize the current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and viewpoints to bear on it. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781567200720
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The Emerging High-Tech Consumer
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