ISBN: 9781538114070 - advertising account planning: new strategies in the digital landscape (14 resultados)

Paperback. Condición: Fair. Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape seeks to bridge that gap by providing a strategic understanding of what the account planner does, a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging manner, Advertising Account Planning helps students understand the job of an account planner in this contemporary moment. From data analytics to building a creative brief, this core text systematically covers the tools and skills needed to be a successful advertising account planner. Features: -Teaches advertising as consumer engagement using the POEM (paid, owned and earned media) model -Covers a range of research techniques including databases, free social media monitoring tools, and customer mapping and critical analysis of ads -Illustrates the strategic process that culminates in developing the creative brief -Incorporates interviews from industry professionals to give a sense of the actual job -Includes assignments, discussions and additional readings.…

Condición: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

paperback. Condición: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

paperback. Condición: New. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Paperback. Condición: new. New Copy. Customer Service Guaranteed.

Condición: New.

Condición: As New. Unread book in perfect condition.

Condición: New. 2019. paperback. . . . . .

Condición: As New. Unread book in perfect condition.

Paperback. Condición: Brand New. 160 pages. 9.25x6.25x0.75 inches. In Stock.

Condición: New.

Condición: New. 2019. paperback. . . . . . Books ship from the US and Ireland.

Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…