Isbn: 9781484225790 - bottlenecks: aligning ux design with user psychology (38 resultados)

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Condición: New.

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Paperback. Condición: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.…

Paperback or Softback. Condición: New. Bottlenecks: Aligning UX Design with User Psychology. Book.

Condición: New.

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Paperback. Condición: New. Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innovators in design and students of psychology will learn: The psychological processes determining users' perception of, engagement with, and recommendation of digital innovationsExamples of interfaces before and after simple psychological alignments that vastly enhanced their effectivenessStrategies for marketing and product development in an age of social media and behavioral targetingHypotheses for research that both academics and enterprises can perform to better meet users' needs Who This Book Is For Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector.  Praise "Bottlenecks' is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action." - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products  "Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age." - John Dirks, UX Director and Partner, Blink UX  "Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both." - Josh Lamar, Sr. UX Lead, Microsoft Outlook.…

Condición: New. Num Pages: 260 pages, 7 black & white illustrations, 115 colour illustrations, 100 colour tables, biography. BIC Classification: J; JFD; JM; UMK. Category: (P) Professional & Vocational. Dimension: 235 x 155. Weight in Grams: 438. . 2017. 1st ed. Paperback. . . . .

Condición: As New. Unread book in perfect condition.

Condición: New. In English.

Paperback. Condición: Brand New. 281 pages. 9.25x6.25x0.75 inches. In Stock.

Condición: New. Num Pages: 260 pages, 7 black & white illustrations, 115 colour illustrations, 100 colour tables, biography. BIC Classification: J; JFD; JM; UMK. Category: (P) Professional & Vocational. Dimension: 235 x 155. Weight in Grams: 438. . 2017. 1st ed. Paperback. . . . . Books ship from the US and Ireland.…

Condición: New.

Condición: New. pp. 260.

Condición: New. pp. 260.