Isbn: 9781477401644 - the ad game (3 resultados)

Condición: New. Print on Demand.

Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Paperback. Condición: new. Paperback. NEW REVISED EDITION A fast moving novel of a fierce corporate power struggle set during seven days in the relentless world of an advertising agency. Will Raffensberger, ad agency CEO, dies suddenly. He leaves behind a firm on the edge of bankruptcy. What he doesn't leave is a succession plan. An ensuing power struggle pits the veteran number two executive against three young guns holding the reins of the business. While the contenders jockey for position, they also grapple with the daily pressures and intrigue of the ad game, a landscape reminiscent of the televison series "Mad Men." The leadership struggle culminates in a boardroom clash with a surprising outcome. Having started his successful advertising agency from scratch 31 years ago, Willard J. Raffensberger, namesake and founder of W.J. Raffensberger Advertising, was to be honored for his achievements by the gentry of the advertising agency business. In 15 hours he would be anointed. Unfortunately, in 15 seconds he would be dead. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…