9781402073687 - market response models: econometric and time series analysis: 12 (international series in quantitative marketing, 12) de ., dominique (15 resultados)
Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing, 12)
Parsons, Leonard J.,Hanssens, Dominique M.,Schultz, Randall L.
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Librería: Half Price Books Inc., Dallas, TX, Estados Unidos de AmericaHalf Price Books Inc.
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paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing (12))
Schultz, Randall L.,Parsons, Leonard J.,Hanssens, Dominique M.
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Librería: HPB-Red, Dallas, TX, Estados Unidos de AmericaHPB-Red
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EUR 22,62
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Paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
Market Response Models: Econometric and Time Series Analysis
Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, Randall L.
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas
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EUR 26,23
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Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Librería: GoldBooks, Denver, CO, Estados Unidos de AmericaGoldBooks
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EUR 84,27
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Paperback. Condición: new. New Copy. Customer Service Guaranteed.
Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing, 12)
Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, Randall L.
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Librería: SHIMEDIA, Brooklyn, NY, Estados Unidos de AmericaSHIMEDIA
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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing, 12)
Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, Randall L.
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Librería: BennettBooksLtd, Los Angeles, CA, Estados Unidos de AmericaBennettBooksLtd
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EUR 187,88
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paperback. Condición: New. In shrink wrap. Looks like an interesting title.
Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing, 12) (Volume 0)
Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, Randall L.
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Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
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EUR 314,23
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Condición: New. In English.
Market Response Models : Econometric and Time Series Analysis
Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, Randall L.
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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EUR 314,22
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Market Response Models : Econometric and Time Series Analysis
Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, Randall L.
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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EUR 335,70
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Condición: New.
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Market Response Models : Econometric and Time Series Analysis
Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, Randall L.
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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EUR 350,14
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Condición: As New. Unread book in perfect condition.
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Librería: moluna, Greven, Alemaniamoluna
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EUR 294,19
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Kartoniert / Broschiert. Condición: New.
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Market Response Models : Econometric and Time Series Analysis
Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, Randall L.
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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EUR 347,19
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Condición: As New. Unread book in perfect condition.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 364,50
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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - From 1976 to the beginning of the millennium-covering the quarter-century life span of this book and its predecessor-something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields,…like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It's not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 353,09
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -From 1976 to the beginning of the millennium-covering the quarter-century life span of this book and its predecessor-something remarkable has happened to market response research: it has become practice. Academics who teach in profe…ssional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It's not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management. 520 pp. Englisch.
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- Impresión bajo demanda
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 353,09
Envío por EUR 60,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -From 1976 to the beginning of the millennium¿covering the quarter-century life span of this book and its predecessor¿something remarkable has happened to market response research: it has become practice. Academics who teach in professio…nal fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It¿s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 520 pp. Englisch.
