Isbn: 9781334301858 - optimal allocation of competitive marketing efforts revisited (classic reprint) (4 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book presents a theoretical construct that defines the optimal allocation of competitive marketing efforts in an oligopolistic market. The construct builds upon the Dorfman-Steiner theorem, extending it to consider scenarios where multiple firms compete within a single market. The author introduces the concept of 'market share optimization' and develops a mathematical equation to quantify this concept, establishing a relationship between absolute and relative advertising elasticity. Analogous results are derived for price and quality elasticity, facilitating a multifaceted analysis of competitive marketing strategies. The theoretical framework proposed in this book provides a valuable tool for marketers and business strategists seeking to optimize their marketing efforts within competitive environments. By incorporating the concept of market share optimization, the author extends the applicability of the Dorfman-Steiner theorem, opening new avenues for research and empowering practitioners with a refined approach to decision-making. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…

Paperback. Condición: Brand New. 46 pages. 9.02x5.98x0.09 inches. This item is printed on demand.