9781332265060 - An Implementation of the Lead User Market Research Method in a "Low Tech" Product Area: Pipe Hangers (Classic Reprint): February 1991: Pipe Hangers: February 1991 (... (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book explores the efficacy of the "lead user market research method" in bringing new products to market, especially in fields where the user need not be technically skilled. The author, an expert in the field, describes how by identifying and then working closely with a group of potential users who have both a need for a new product and are likely to benefit most from its development, manufacturers can more effectively gauge market needs and develop products that will be eagerly embraced by the market. The book details how this method was successfully implemented in the development of pipe hangers, dispelling the assumption that lead user methods are only effective in technically sophisticated fields. The book includes a highly detailed case study, discusses common problems that may arise in the implementation of the lead user method, and suggests possible solutions, giving readers the confidence to apply this method in their own product development processes. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.