An Implementation of the Lead User Market Research Method in a "Low Tech" Product Area: Pipe Hangers (Classic Reprint): February 1991: Pipe Hangers: February 1991 (Classic Reprint) - Tapa blanda
Sinopsis
Explore how the lead user method can spark valuable, affordable product concepts in a low-tech field.
This study applies the lead user market research method to pipe hangers, a hardware area where installers have only moderate technical training. It shows that lead users can generate practical, commercially valuable ideas quickly, and that collaboration between engineering, marketing, and users can speed up development without sacrificing quality.
The findings suggest the method can be faster and cheaper than traditional approaches, while keeping the customer’s perspective central throughout product concept development and testing.
- Four key steps of the lead user process, from identifying trends to testing concepts with routine users.
- How lead users are found in fields with less technical training and how their insights translate into workable designs.
- How workshops with users and engineers generate innovative concepts and how ownership of ideas is handled.
- What the market test with routine users revealed about desirability, willingness to buy, and price considerations.
Ideal for readers of product development, market research, and innovation management who want to see a practical example of collaborative concept creation.
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Reseña del editor
Excerpt from An Implementation of the Lead User Market Research Method in a "Low Tech" Product Area: Pipe Hangers: February 1991
Implementations of the lead user market research method reported on to date have focused on product areas where many users could be expected to have a high level of technical training and skill. But it is quite possible that many or all users of a given product type are not technically skilled, and it would be useful to know if the lead user method can be applied under such conditions.
In this paper we report on a lead user method case carried out in a product area characterized by users with only a low level of technical training. In this case, we did find that we were able to identify a set of highly innovative lead users. And, in joint product development work with a manufacturer, these users proved able to provide detailed new product concepts judged to be of great commercial value. The manufacturer who cooperated in this case study also provides anecdotal evidence that the lead user method is significantly faster and cheaper than methods previously used.
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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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An Implementation of the Lead User Market Research Method in a "Low Tech"
Impresión bajo demandaLibrería: Forgotten Books, London, Reino Unido
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Paperback. Condición: New. Print on Demand. This book explores the efficacy of the "lead user market research method" in bringing new products to market, especially in fields where the user need not be technically skilled. The author, an expert in the field, describes how by identifying and then working closely with a group of potential users who have both a need for a new product and are likely to benefit most from its development, manufacturers can more effectively gauge market needs and develop products that will be eagerly embraced by the market. The book details how this method was successfully implemented in the development of pipe hangers, dispelling the assumption that lead user methods are only effective in technically sophisticated fields. The book includes a highly detailed case study, discusses common problems that may arise in the implementation of the lead user method, and suggests possible solutions, giving readers the confidence to apply this method in their own product development processes. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Nº de ref. del artículo: 9781332265060_0
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An Implementation of the Lead User Market Research Method in a Low Tech Product Area Pipe Hangers February 1991 Classic Reprint
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781332265060
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An Implementation of the Lead User Market Research Method in a Low Tech Product Area Pipe Hangers February 1991 Classic Reprint
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781332265060
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