9781330249802 - advertising its principles and practice (classic reprint) de tipper, harry (3 resultados)
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Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US
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EUR 38,54
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
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EUR 32,92
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Librería: Forgotten Books, London, Reino UnidoForgotten Books
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EUR 23,83
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Paperback. Condición: New. Print on Demand. This book is a comprehensive introduction to advertising, providing a foundation for understanding its role in marketing. It explores the historical development of advertising, from its early roots to its modern manifestations. The author delves into the psychological and economic fact…ors that influence advertising effectiveness, examining the interplay between consumer behavior and marketing strategies. The book also covers key advertising concepts such as branding, copywriting, and media planning, offering practical insights into the creation and execution of successful advertising campaigns. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
