Sinopsis
Excerpt from Advertising Its Principles and Practice
The authors acknowledge their indebtedness to many special treatises on advertising. They acknowledge special indebted ness to the Alexander Hamilton Institute for permission to use material from its Modern Business text on Advertising by Hotchkiss and Tipper.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Reseña del editor
Excerpt from Advertising Its Principles and Practice
The authors acknowledge their indebtedness to many special treatises on advertising. They acknowledge special indebted ness to the Alexander Hamilton Institute for permission to use material from its Modern Business text on Advertising by Hotchkiss and Tipper.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Reseña del editor
Excerpt from Advertising Its Principles and Practice
This volume is the outgrowth of two years' experience by the authors in developing the work of the Advertising Division of New York University. During this period they found that the most serious hindrance to education in preparation for advertising was the lack of suitable text-books. Many valuable books existed, it is true, but most of them seemed either too specialized or too narrow, or lacking in fundamentals. This condition led the four authors to collaborate in the writing of this text-book.
The distinctive feature of the book is its attempt to combine all the various arts and sciences that enter into the work of advertising and to give the fundamentals of each with reference to all the others. It includes the economic, psychological, and physical factors, together with the essential principles of artistic arrangement and English composition as applied to the construction of advertisements. Finally, it sums up all these parts in the actual operation of an advertising campaign.
Although the book is simple enough to be understood by the student of advertising who has had no experience, it should be almost equally valuable to the advanced practitioner who wishes a broader view of some phases of his profession. Principles have constantly been stressed, but practical aspects have not been neglected.
The authors acknowledge their indebtedness to many special treatises on advertising. They acknowledge special indebtedness to the Alexander Hamilton Institute for permission to use material from its Modern Business text on Advertising by Hotchkiss and Tipper.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Advertising Its Principles and Practice (Classic Reprint)
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Paperback. Condición: New. Print on Demand. This book is a comprehensive introduction to advertising, providing a foundation for understanding its role in marketing. It explores the historical development of advertising, from its early roots to its modern manifestations. The author delves into the psychological and economic factors that influence advertising effectiveness, examining the interplay between consumer behavior and marketing strategies. The book also covers key advertising concepts such as branding, copywriting, and media planning, offering practical insights into the creation and execution of successful advertising campaigns. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Nº de ref. del artículo: 9781330249802_0
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Advertising Its Principles and Practice Classic Reprint
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Advertising Its Principles and Practice Classic Reprint
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781330249802
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