ISBN: 9781330038123 - advertising (classic reprint): its principles, practice, and technique: its principles, practice, and technique (classic reprint) (4 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book delves into the realm of advertising, analysing and organising the available knowledge and fundamental principles that underpin this influential field. The author's insights illuminate the underlying mechanisms that drive advertising's effectiveness, exploring the interplay between attention, interest, and response. Through a comprehensive examination of the techniques and strategies employed in advertising, this book provides valuable insights for both students and marketing professionals alike. The author effectively positions advertising within its historical and literary context, highlighting its significant role in shaping consumer behaviour and driving economic growth. Throughout the book, the author demonstrates how advertising can be a powerful tool for influencing purchasing decisions and building brand loyalty. This book offers a valuable foundation for understanding the complexities of advertising, making it an essential resource for anyone seeking to navigate the ever-evolving landscape of marketing and communication. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…

Paperback. Condición: Brand New. 285 pages. 8.98x5.98x0.63 inches. This item is printed on demand.