Isbn: 9781330037614 - the principles of practical publicity: being a treatise on "the art of advertising" (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book charts the evolution of advertising from its humble beginnings in the late 19th century to its transformative role in the business world of the early 20th century. The author argues that advertising, once a mere tool for promoting products, has become a powerful force in shaping consumer habits, creating new industries, and even influencing societal norms. Through in-depth analysis of successful advertising campaigns, the author reveals the psychological principles that underlie effective advertising, emphasizing the importance of repetition, persuasive language, and emotional appeal. The book concludes by examining the ethical implications of advertising's pervasive influence and its potential impact on society. A valuable resource for students of marketing, advertising professionals, and anyone interested in the history of commerce and consumerism. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…