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The Principles of Practical Publicity: Being a Treatise on "the Art of Advertising" (Classic Reprint) - Tapa blanda
Sinopsis
Excerpt from The Principles of Practical Publicity: Being a Treatise on "the Art of Advertising"
In former times most women were content to worry along through this vale of tears enveloped in Amged the cuticle which Nature gave them, re Point of View gardless whether It was alabaster or W m whether it was tinted with the brown pig ment that colors the epidermis of the Oriental races. Nowadays, under the influence of the man who writes the beautiful lines about skin foods and creams, the modern woman conceives it to be her duty to be beau tiful, and she becomes impressed with the fact that certain creamy and oleaginous compounds are sup posed to make the skin as smooth as velvet and to sup ply the deficiencies of Nature; hence new factories, new laboratories and new industries. In our boyhood days when we raised poultry on the farm, the old fashioned, patient and plodding hen was deemed good enough for breeding purposes. But the advertising man has relegated the hen to the rear when it comes to hatching chicks. Her favorite occupation, indeed, is gone. Her job is to lay eggs. The advertising man has supplanted her with an incubator which hatches out a hundred chicks while she is cackling and mak ing a great noise over the laying of one egg. Unless the advertising man is speedily restrained, no modern, up-to-date home will be complete without an incu bator.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
Excerpt from The Principles of Practical Publicity: Being a Treatise on "the Art of Advertising"
In former times most women were content to worry along through this vale of tears enveloped in Amged the cuticle which Nature gave them, re Point of View gardless whether It was alabaster or W m whether it was tinted with the brown pig ment that colors the epidermis of the Oriental races. Nowadays, under the influence of the man who writes the beautiful lines about skin foods and creams, the modern woman conceives it to be her duty to be beau tiful, and she becomes impressed with the fact that certain creamy and oleaginous compounds are sup posed to make the skin as smooth as velvet and to sup ply the deficiencies of Nature; hence new factories, new laboratories and new industries. In our boyhood days when we raised poultry on the farm, the old fashioned, patient and plodding hen was deemed good enough for breeding purposes. But the advertising man has relegated the hen to the rear when it comes to hatching chicks. Her favorite occupation, indeed, is gone. Her job is to lay eggs. The advertising man has supplanted her with an incubator which hatches out a hundred chicks while she is cackling and mak ing a great noise over the laying of one egg. Unless the advertising man is speedily restrained, no modern, up-to-date home will be complete without an incu bator.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Reseña del editor
Excerpt from The Principles of Practical Publicity: Being a Treatise on "the Art of Advertising"
This is not a Primer on ad-writing; nor is it an elementary treatise on "the profession of publicity." It is not a history of Advertising. It is not a "brief" for the publisher or advertising agency. It is not written to advocate any particular form or kind of publicity nor to induce individuals or firms to make larger appropriations for advertising. Its aim is to cover the broad field of commercial publicity, showing the relation of Advertising to modem business without elaborating any abstruse or far-fetched theories that are advanced to explain its influence upon the public mind. It is a treatise on the successful adaptation of Advertising to all lines of commercial enterprise. It is written by a man who has had wide experience in writing copy, originating designs, and planning advertising campaigns, who has expended a quarter of a million dollars a year in advertising one commodity.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
"Sobre este título" puede pertenecer a otra edición de este libro.
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The Principles of Practical Publicity (Classic Reprint)
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Paperback. Condición: New. Print on Demand. This book charts the evolution of advertising from its humble beginnings in the late 19th century to its transformative role in the business world of the early 20th century. The author argues that advertising, once a mere tool for promoting products, has become a powerful force in shaping consumer habits, creating new industries, and even influencing societal norms. Through in-depth analysis of successful advertising campaigns, the author reveals the psychological principles that underlie effective advertising, emphasizing the importance of repetition, persuasive language, and emotional appeal. The book concludes by examining the ethical implications of advertising's pervasive influence and its potential impact on society. A valuable resource for students of marketing, advertising professionals, and anyone interested in the history of commerce and consumerism. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Nº de ref. del artículo: 9781330037614_0
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The Principles of Practical Publicity Being a Treatise on the Art of Advertising Classic Reprint
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781330037614
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The Principles of Practical Publicity Being a Treatise on the Art of Advertising Classic Reprint
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781330037614
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