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Publicado por Taylor & Francis Ltd, London, 2019
ISBN 10: 1138310026 ISBN 13: 9781138310025
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 190,51
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Añadir al carritoHardcover. Condición: new. Hardcover. The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business worldincluding the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital agestrong customer relationships are more than ever vital to company strategy and performance.Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customerseller relationships. this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customercompany relationships. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Publicado por Taylor & Francis Group, 2019
ISBN 10: 1138310026 ISBN 13: 9781138310025
Librería: Majestic Books, Hounslow, Reino Unido
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Publicado por Taylor & Francis Group, 2019
ISBN 10: 1138310026 ISBN 13: 9781138310025
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Añadir al carritoHardback. Condición: New. New copy - Usually dispatched within 4 working days.
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Añadir al carritoHardcover. Condición: Brand New. 244 pages. 9.00x6.25x0.75 inches. In Stock.
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Publicado por Taylor & Francis Ltd, London, 2019
ISBN 10: 1138310026 ISBN 13: 9781138310025
Librería: AussieBookSeller, Truganina, VIC, Australia
EUR 284,34
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Añadir al carritoHardcover. Condición: new. Hardcover. The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business worldincluding the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital agestrong customer relationships are more than ever vital to company strategy and performance.Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customerseller relationships. this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customercompany relationships. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Añadir al carritoGebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Robert W. Palmatier is Professor of Marketing and John C. Narver Chair of Business Administration at the Foster School at the University of Washington. He founded and serves as the global research director of the Sales & Marketing St.
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Añadir al carritoHRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Librería: Revaluation Books, Exeter, Reino Unido
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Añadir al carritoHardcover. Condición: Brand New. 244 pages. 9.00x6.25x0.75 inches. In Stock. This item is printed on demand.
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Publicado por Taylor & Francis Group, 2019
ISBN 10: 1138310026 ISBN 13: 9781138310025
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 221,47
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Añadir al carritoHardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Librería: AHA-BUCH GmbH, Einbeck, Alemania
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Añadir al carritoBuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.