9781041093572 - Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics de Sirgy, M. Joseph (18 resultados)

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Paperback. Condición: new. Paperback. Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics, Second Edition, is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The book is divided into five major parts. Part 1 focuses on strategy issues related to real estate development firms. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on the real estate agent and the business of buying and selling in the context of real estate brokerage firms. Part 3 focuses on negotiation concepts and applications. Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. This fully updated new edition also includes expanded coverage of real estate marketing across English-speaking countries through case studies, as well as a focus on the use of AI and technology in real estate marketing.The ideal textbook for undergraduate and graduate-level classes in real estate marketing, this book will be of interest to real estate students and professionals. Real Estate Marketing, Second Edition is designed to educate real estate students with the art and science of the real estate marketing profession. The new edition includes expanded coverage of real estate marketing across English-speaking countries and discusses the use of AI and technology in real estate marketing. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics, Second Edition, is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The book is divided into five major parts. Part 1 focuses on strategy issues related to real estate development firms. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on the real estate agent and the business of buying and selling in the context of real estate brokerage firms. Part 3 focuses on negotiation concepts and applications. Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. This fully updated new edition also includes expanded coverage of real estate marketing across English-speaking countries through case studies, as well as a focus on the use of AI and technology in real estate marketing.The ideal textbook for undergraduate and graduate-level classes in real estate marketing, this book will be of interest to real estate students and professionals. Real Estate Marketing, Second Edition is designed to educate real estate students with the art and science of the real estate marketing profession. The new edition includes expanded coverage of real estate marketing across English-speaking countries and discusses the use of AI and technology in real estate marketing. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. M. Joseph Sirgy is Professor of Marketing and Virginia Tech Real Estate Professor Emeritus of Marketing Pamplin College of Business, Department of Marketing Virginia Polytechnic Institute &amp State University (Virginia Tech), USA an.

Paperback. Condición: new. Paperback. Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics, Second Edition, is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The book is divided into five major parts. Part 1 focuses on strategy issues related to real estate development firms. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on the real estate agent and the business of buying and selling in the context of real estate brokerage firms. Part 3 focuses on negotiation concepts and applications. Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. This fully updated new edition also includes expanded coverage of real estate marketing across English-speaking countries through case studies, as well as a focus on the use of AI and technology in real estate marketing.The ideal textbook for undergraduate and graduate-level classes in real estate marketing, this book will be of interest to real estate students and professionals. Real Estate Marketing, Second Edition is designed to educate real estate students with the art and science of the real estate marketing profession. The new edition includes expanded coverage of real estate marketing across English-speaking countries and discusses the use of AI and technology in real estate marketing. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Taschenbuch. Condición: Neu. Real Estate Marketing | Strategy, Personal Selling, Negotiation, Management, and Ethics | M. Joseph Sirgy | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2026 | Routledge | EAN 9781041093572 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.