9780814405017 - creating brand loyalty: the management of power positioning and really great advertising de czerniawski, richard d; maloney, michael w (9 resultados)
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Regular
EUR 5,34
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
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Librería: Greenworld Books, arlington, TX, Estados Unidos de AmericaGreenworld Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 7,29
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
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Librería: Greenworld Books, arlington, TX, Estados Unidos de AmericaGreenworld Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 7,29
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 7,29
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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- Primera edición
Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 9,19
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Condición: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 3,93
Envío por EUR 6,55Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino UnidoPhatpocket Limited
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 3,92
Envío por EUR 12,45Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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Librería: Mad Hatter, West Kelowna, BC, CanadaMad Hatter
Contactar con el vendedorVendedor de 4 estrellasCondición: Usado - Muy bueno
EUR 26,72
Envío por EUR 18,17Se envía de Canada a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Near Fine. A tight and unmarked copy!-" How advertising and marketing managers can partner with their ad agencies--to achieve new levels of advertising success. "The vast majority of ads are mediocre--but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Cze…rniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process--or how to manage the delicate relationship with their agency. In this breakthrough book, frustrated managers can learn the four basics that build highly effective, highly targeted advertising. The book shows how to: 1. establish the strategic vision (the positioning) for the brand 2. provide clear ad development direction (that's based on consumer insight) 3. provide and nurture an effective creative process 4. coach the ad agency to success." About the Author: "Richard D. Czerniawski (Kenilworth, IL) and Michael W. Maloney (Austin, TX) are managing directors of Business Development Network, a marketing consulting firm whose highly successful advertising seminar attracts clients from PepsiCo, Johnson & Johnson, Bristol-Myers Squibb, and numerous other companies.".
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Librería: SHIMEDIA, Brooklyn, NY, Estados Unidos de AmericaSHIMEDIA
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 58,88
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: New. Satisfaction Guaranteed or your money back.
