ISBN: 9780789750303 - hemann: making sense of consumer data in a digital world (23 resultados)

Paperback. Condición: Fair. Distill 100%?Usable Max-Profit Knowledge from Your Digital Data. Do It Now!   Why hasn?t all that data delivered a whopping competitive advantage? Because you?ve barely begun to use it, that?s why! Good news: neither have your competitors. It?s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing!   ? Prioritize?because you can?t measure, listen to, and analyze everything ? Use analysis to craft experiences that profoundly reflect each customer?s needs, expectations, and behaviors ? Measure real social media ROI: sales, leads, and customer satisfaction ? Track the performance of all paid, earned, and owned social media channels ? Leverage ?listening data? way beyond PR and marketing: for strategic planning, product development, and HR ? Start optimizing web and social content in real time ? Implement advanced tools, processes, and algorithms for accurately measuring influence ? Integrate paid and social data to drive more value from both ? Make the most of surveys, focus groups, and offline research synergies ? Focus new marketing and social media investments where they?ll deliver the most value   Foreword by Scott Monty Global Head of Social Media, Ford Motor Company.…

Paperback. Condición: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Condición: Good. A sound copy with only light wear. Overall a solid copy at a great price.

Paperback. Condición: Fair. Distill 100%?Usable Max-Profit Knowledge from Your Digital Data. Do It Now!   Why hasn?t all that data delivered a whopping competitive advantage? Because you?ve barely begun to use it, that?s why! Good news: neither have your competitors. It?s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing!   ? Prioritize?because you can?t measure, listen to, and analyze everything ? Use analysis to craft experiences that profoundly reflect each customer?s needs, expectations, and behaviors ? Measure real social media ROI: sales, leads, and customer satisfaction ? Track the performance of all paid, earned, and owned social media channels ? Leverage ?listening data? way beyond PR and marketing: for strategic planning, product development, and HR ? Start optimizing web and social content in real time ? Implement advanced tools, processes, and algorithms for accurately measuring influence ? Integrate paid and social data to drive more value from both ? Make the most of surveys, focus groups, and offline research synergies ? Focus new marketing and social media investments where they?ll deliver the most value   Foreword by Scott Monty Global Head of Social Media, Ford Motor Company.…

Paperback. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Paperback. Condición: Very Good. Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

Softcover. Condición: Bon. Ancien livre de bibliothèque avec équipements. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

paperback. Condición: New.

Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780789750303. …

Paperback. Condición: Very Good. tight, uncreased spine, pages clear and bright, shelf and edge wear, corners bumped, packaged in cardboard box for shipment, tracking on U.S. orders.

Softcover. Condición: Fair. Anmerkungen / beschriftet / Stempel; Leichte Kratzer / Abnutzungen / Druckstellen. Why hasn't all that data provided a significant competitive advantage? The answer is simple: it hasn't been fully utilized, and neither have your competitors. Digital marketing analytics can be challenging, but it's entirely achievable and presents immense opportunities. Chuck Hemann and Ken Burbary guide you in breaking down the complexities, solving each aspect, and creating a seamless system for transforming data into actionable insights. You'll learn to scope out your needs, select the right tools, and accurately measure metrics to extract maximum value from your digital data, impacting areas from R&D to CRM and social media marketing. Prioritization is key; you can't analyze everything, so focus on crafting experiences that resonate with customer needs and behaviors. Measure true social media ROI, including sales, leads, and customer satisfaction, while tracking performance across all social media channels. Utilize "listening data" for more than just marketing--apply it to strategic planning, product development, and HR. Optimize web and social content in real time, implement advanced measurement tools, and integrate paid and social data for enhanced value. Maximize insights from surveys and focus groups, concentrating your marketing and social media investments where they will yield the greatest returns.…

Soft cover. Condición: Very Good. 1st Edition. Clean With No Highlighting Or Remarks Inside, Paperback. In Very Good Condition.We will state signed at the description section. we confirm they are signed via email or stated in the description box. - Specializing in academic, collectiblle and historically significant, providing the utmost quality and customer service satisfaction. For any questions feel free to email us.…

paperback. Condición: Gut. 384 Seiten; 9780789750303.3 Gewicht in Gramm: 1.