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9780743497091 - Chasing Cool: Standing Out in Today's Cluttered Marketplace de Kerner, Noah; Pressman, Gene (29 resultados)
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: Orion Tech, Kingwood, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 4,69
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Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritohardcover. Condición: Fair.
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: SustainableBooks.com, Amherst, NY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 4,70
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Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting.
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Chasing Cool Standing Out in T
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 4,84
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Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Chasing Cool Standing Out in T
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 4,84
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Se envía dentro de Estados Unidos de AmericaCantidad disponible: 4 disponibles
Añadir al carritoCondición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: Goodwill of Colorado, COLORADO SPRINGS, CO, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 4,94
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Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: good. All pages and cover are intact. Dust jacket included if applicable, though it may be missing on hardcover editions. Spine and cover may show minor signs of wear including scuff marks, curls or bends to corners as well as cosmetic blemishes including stickers. Pages may contain limited notes or highlighting. "From the library of" labels may be present. Shrink wrap, dust covers, or boxed set packaging may be missing. Bundled media e.g., CDs, DVDs, access codes may not be included.
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: Zoom Books East, Glendale Heights, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 5,51
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Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 5,65
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Añadir al carritoHardcover. Condición: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 5,65
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Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 5,65
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Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 5,65
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Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 5,65
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Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 5,65
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Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Chasing Cool : Standing Out in Today's Cluttered Marketplace
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 6,13
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Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Fine. 1 Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.
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Chasing Cool : Standing Out in Today's Cluttered Marketplace
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 6,13
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Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. 1 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: Book Alley, Pasadena, CA, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
EUR 3,98
Envío por EUR 5,15
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Good. Estado de la sobrecubierta: Good. Very Good. Dust Jacket has minor shelfwear. Lightly used with some high-lighted text. Pasadena's finest new and used bookstore.
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: HPB-Emerald, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 7,17
Envío por EUR 3,22
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritohardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
EUR 4,61
Envío por EUR 5,76
Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Añadir al carritoHardcover. Condición: Very Good. Chasing Cool: Standing Out in Today's Cluttered Marketplace This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
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Chasing Cool : Standing Out in Today's Cluttered Marketplace
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
EUR 5,56
Envío por EUR 5,77
Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. 1 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
EUR 8,46
Envío por EUR 4,28
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 6 disponibles
Añadir al carritohardcover. Condición: Very Good.
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Idioma: Inglés
Publicado por Atria Books, United States, New York, 2007
ISBN 10: 0743497090 ISBN 13: 9780743497091
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
EUR 6,64
Envío por EUR 6,46
Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Very Good. Cool isn't just a state of mind, a celebrity fad, or a Western obsession - it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cooldigs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. Although other books have zeroed in on a single aspect of the cool factor, Chasing Coolexpands the playing field including interviews with business icons, in depth research, and personal anecdotes. Timely and timeless, Kerner and Pressman's partnership has fostered a book with boundless appeal. This stunning reference includes interviews with more than seventy of today's most respected luminaries from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by the West's shortsighted search for the ever-popular concept of cool. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
EUR 4,99
Envío por EUR 8,06
Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Añadir al carritoHardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: Cheryl's Books, Vinemont, AL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 8,79
Envío por EUR 5,53
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Very Good. Hardback with dust jacket in good condition.
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: HPB-Diamond, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 11,48
Envío por EUR 3,22
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritohardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: HPB Inc., Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 14,36
Envío por EUR 3,22
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritohardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
EUR 18,86
Envío por EUR 4,28
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 5 disponibles
Añadir al carritohardcover. Condición: Fine.
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Chasing Cool (First Printing) Standing out in Today's Cluttered Marketplace
Idioma: Inglés
Publicado por Atria Books, New York, NY, 2007
ISBN 10: 0743497090 ISBN 13: 9780743497091
Librería: True Oak Books, Highland, NY, Estados Unidos de America
Miembro de asociación: IOBA
Calificación del vendedor: 5 de 5 estrellas
Original o primera edición
EUR 26,49
Gastos de envío gratis
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Very Good+. Estado de la sobrecubierta: Very Good+. First Edition; First Printing. 248 pages; B&W photographs. Very Good condition. No noteworthy defects. No markings. DJ is not price-clipped. ; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be carefully cushioned in bubble wrap and securely boxed. All orders ship on the same or next business day. Buy with confidence.
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Chasing Cool: Standing Out In Today's Cluttered Marketplace
Librería: SZ Global, Toronto, ON, Canada
Calificación del vendedor: 2 de 5 estrellas
EUR 24,13
Envío por EUR 31,91
Se envía de Canada a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: New. Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool. Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success. Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace.'Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it.'-- Russell Simmons, chairman and CEO of Rush Communications'I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession.'-- Tony Hawk, professional skateboarder'It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David.'-- Scott Bedbury, former Nike and Starbucks marketing executive'I love looking at trend reports because then I know exactly what I shouldn't be doing.'-- John Demsey, group president, Est?e Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty'I don't believe in creation by committee. I think it's impossible.'-- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc.'We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV.'-- Bob Pittman, cofounder of MTV, former president of AOL.
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: BennettBooksLtd, Los Angeles, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
EUR 66,80
Envío por EUR 5,96
Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritohardcover. Condición: New. In shrink wrap. Looks like an interesting title!
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Librería: Revaluation Books, Exeter, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
EUR 61,18
Envío por EUR 11,54
Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Brand New. 248 pages. 8.50x6.00x0.75 inches. In Stock.
