9780743497091 - chasing cool: standing out in today's cluttered marketplace de kerner, noah; pressman, gene (30 resultados)
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
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EUR 3,93
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
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Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
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Librería: Zoom Books East, Glendale Heights, IL, Estados Unidos de AmericaZoom Books East
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Librería: Zoom Books East, Glendale Heights, IL, Estados Unidos de AmericaZoom Books East
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EUR 3,94
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Condición: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
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Librería: SustainableBooks.com, Amherst, NY, Estados Unidos de AmericaSustainableBooks.com
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EUR 6,35
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Condición: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting.
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Librería: Better World Books: West, Reno, NV, Estados Unidos de AmericaBetter World Books: West
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Condición: Fine. 1 Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
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Condición: Good. 1 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: Goodwill of Colorado, COLORADO SPRINGS, CO, Estados Unidos de AmericaGoodwill of Colorado
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Condición: good. All pages and cover are intact. Dust jacket included if applicable, though it may be missing on hardcover editions. Spine and cover may show minor signs of wear including scuff marks, curls or bends to corners as well as cosmetic blemishes including stickers. Pages may contain limited notes or highlighting. "Fro…m the library of" labels may be present. Shrink wrap, dust covers, or boxed set packaging may be missing. Bundled media e.g., CDs, DVDs, access codes may not be included.
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Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de AmericaThriftBooks-Phoenix
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EUR 8,08
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Hardcover. Condición: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
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EUR 8,08
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Hardcover. Condición: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de AmericaThriftBooks-Phoenix
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EUR 8,08
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Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de AmericaThriftBooks-Reno
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EUR 8,08
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Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
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EUR 8,08
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Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas
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EUR 8,08
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Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Librería: Book Alley, Pasadena, CA, Estados Unidos de AmericaBook Alley
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EUR 4,01
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Hardcover. Condición: Good. Estado de la sobrecubierta: Good. Very Good. Dust Jacket has minor shelfwear. Lightly used with some high-lighted text. Pasadena's finest new and used bookstore.
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks
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EUR 3,85
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Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Librería: HPB-Diamond, Dallas, TX, Estados Unidos de AmericaHPB-Diamond
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EUR 7,23
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hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
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Librería: HPB-Emerald, Dallas, TX, Estados Unidos de AmericaHPB-Emerald
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EUR 7,23
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hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
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Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
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EUR 5,61
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Condición: Good. 1 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: HPB Inc., Dallas, TX, Estados Unidos de AmericaHPB Inc.
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EUR 9,41
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hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
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Librería: Books From California, Simi Valley, CA, Estados Unidos de AmericaBooks From California
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EUR 8,53
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hardcover. Condición: Very Good.
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Librería: Cheryl's Books, Vinemont, AL, Estados Unidos de AmericaCheryl's Books
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EUR 8,87
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Hardcover. Condición: Very Good. Hardback with dust jacket in good condition.
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Librería: HPB-Red, Dallas, TX, Estados Unidos de AmericaHPB-Red
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EUR 14,48
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hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority.
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Librería: Books From California, Simi Valley, CA, Estados Unidos de AmericaBooks From California
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EUR 13,80
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hardcover. Condición: Fine. Estado de la sobrecubierta: Includes dust jacket.
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- Primera edición
Librería: True Oak Books, Highland, NY, Estados Unidos de AmericaTrue Oak Books
Contactar con el vendedorVendedor de 5 estrellasMiembro de asociación: IOBA
Condición: Usado - Bueno
EUR 26,72
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Hardcover. Condición: Very Good+. Estado de la sobrecubierta: Very Good+. First Edition; First Printing. 248 pages; B&W photographs. Very Good condition. No noteworthy defects. No markings. DJ is not price-clipped. ; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will…be carefully cushioned in bubble wrap and securely boxed. All orders ship on the same or next business day. Buy with confidence.
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
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EUR 42,90
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Hardcover. Condición: Brand New. 248 pages. 8.50x6.00x0.75 inches. In Stock.
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Librería: BennettBooksLtd, Los Angeles, CA, Estados Unidos de AmericaBennettBooksLtd
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EUR 67,38
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hardcover. Condición: New. In shrink wrap. Looks like an interesting title.
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Librería: SZ Global, Toronto, ON, CanadaSZ Global
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EUR 49,84
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Hardcover. Condición: New. Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of ou…r industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool. Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success. Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace.'Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it.'-- Russell Simmons, chairman and CEO of Rush Communications'I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession.'-- Tony Hawk, professional skateboarder'It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David.'-- Scott Bedbury, former Nike and Starbucks marketing executive'I love looking at trend reports because then I know exactly what I shouldn't be doing.'-- John Demsey, group president, Est?e Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty'I don't believe in creation by committee. I think it's impossible.'-- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc.'We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV.'-- Bob Pittman, cofounder of MTV, former president of AOL.
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Librería: Mispah books, Redhill, SURRE, Reino UnidoMispah books
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 111,80
Envío por EUR 29,18Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: New. New .Ships From Multiple Locations. book.
